What are the responsibilities and job description for the Sales Associate position at BMW of Ramsey?
Company Description BMW of Ramsey is a leading BMW dealership serving the Tri-State area from Ramsey, NJ in Bergen County, conveniently accessible from Northern New Jersey and New York. The dealership offers an extensive selection of new and pre-owned BMW models, including popular series such as 1, 3, 5, 6, 7, X3, X5, X6, Z4, and M. BMW of Ramsey is currently building a state-of-the-art facility to house its showroom, certified service center, repair, and parts departments. The team is known for delivering professional, customer-focused sales and service experiences, supported by strong finance, leasing, and service options. Customers can also take advantage of specials and incentives on a variety of BMW models.
Role Description The Sales Associate role is a full-time, on-site position based at BMW of Ramsey in Ramsey, NJ. The Sales Associate is responsible for greeting customers, understanding their needs, and guiding them through the selection of new and pre-owned BMW vehicles. Day-to-day tasks include conducting test drives, explaining vehicle features and options, presenting pricing and financing alternatives, and preparing sales and lease documentation. The role involves maintaining product knowledge on current BMW models, incentives, and promotions, as well as coordinating with the finance, service, and parts departments to ensure a smooth customer experience. The Sales Associate also follows up with prospects and existing customers, manages leads in the CRM system, and supports dealership events and showroom presentation.
Qualifications
- Strong customer service, relationship-building, and client communication skills, with a professional and approachable presence.
- Sales, negotiation, and consultative selling skills, including the ability to identify customer needs and present appropriate vehicle and financing options.
- Solid product knowledge aptitude and willingness to learn BMW features, technology, and model lineup, as well as dealership promotions.
- Basic computer proficiency, including CRM systems, email, and web-based tools used for lead management and customer follow-up.
- Organizational and time-management skills to handle multiple customers, follow-up activities, and documentation accurately.
- Prior automotive sales or retail sales experience is preferred but not required; training will be provided for motivated candidates.
- Ability to work on-site, including evenings and weekends as needed, and to comply with all dealership and brand standards.
- High school diploma or equivalent required; additional education or certifications in business or marketing are a plus.
- Valid driver’s license with a clean driving record and the ability to safely operate vehicles for test drives.