What are the responsibilities and job description for the Paid Search Manager position at BluShark Digital?
BluShark Digital is seeking a Paid Search Manager to collaborate closely with our clients on their ad campaigns. We are looking for a candidate comfortable working across multiple client accounts and communicating performance metrics to clients.
As a Paid Search Manager, you will manage and design strategies to be executed on multiple platforms including Google Ads, Local Service Ads, Meta Ads, Bing Ads, Reddit Ads, and OpenAI Ads campaigns. This role is essential in driving the success of our clients' digital marketing strategies through the management, optimization, and reporting of paid campaigns. The ideal candidate will be a strategic thinker who understands lead generation, prioritizes lead quality, and is focused on driving measurable ROI.
Key Responsibilities:
- Manage ads campaigns across multiple client accounts
- Monitor important KPIs such as CPCs, CPLs, conversion rates, impression share
- Collaborate with account managers and other internal teams
- Monitor and optimize campaigns for maximum performance, ensuring optimal budget allocation, keyword targeting, and ad copy effectiveness
- Report on conversion data and ROI
- Collaborate with clients to understand their business goals and develop account level strategies
- Maintain regular communication with clients, providing updates on campaign performance, insights, and recommendations for improvement
- Lead scheduled client calls to review reports, discuss strategies, and address any questions or concerns
- Help develop and improve internal ads team processes
Characteristics
- Ownership mentality
- Proactive communication with clients
- Solution-driven
- Results-oriented
- Team Player
Qualifications
- Bachelor's degree in marketing or related field
- 5 years of experience in paid advertising
- Strong understanding of paid advertising platforms, such as Google Ads, Local Service Ads, and Meta Ads
- Experience with campaign management, budget management, and reporting
- Actively involved in client communication and providing recommendations
BluShark Digital is committed to a work environment in which all individuals are treated with respect and dignity. Each individual has the right to work in a professional atmosphere that promotes equal employment opportunities and prohibits unlawful discriminatory practices, including harassment.
BluShark Digital provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.