Marketing Manager Brand Growth- Social Media

BluPrint Home Loans is building a modern mortgage brand that attracts top loan officers and earns the attention of real estate professionals and borrowers. We are hiring a creative and motivated Brand Content and Social Media Strategist to help expand our digital presence and tell the story of who we are.

This role is ideal for an early-career creative who is hungry to learn, eager to take ownership, and excited about building a brand in a fast-moving industry. You will help create content that highlights our culture, celebrates the success of our loan officers, and showcases the expertise that makes BluPrint a trusted partner for agents and homebuyers.

You will study trends, test content formats, and bring new ideas that expand our reach and influence across social platforms.

Your work will directly support loan officer recruiting, strengthen BluPrint’s reputation in the mortgage industry, and help grow awareness of our brand among real estate professionals and clients.

You will be responsible for creating content that highlights BluPrint’s leadership, loan officer success stories, industry insights, and company culture to attract top talent while also building trust with real estate partners and borrowers.

Responsibilities

Social Media Growth & Brand Strategy

· Create engaging, on-brand content for social media platforms including Instagram, Facebook, LinkedIn, and others

· Stay current on social media trends, algorithm shifts, and platform best practices, and apply them quickly

· Identify high-performing content formats and adapt them to the mortgage industry

· Monitor competitors and industry leaders to keep BluPrint positioned ahead of the curve

· Track and report on growth metrics including engagement, reach, audience growth, and recruiting impact

· Continuously test, refine, and optimize content for performance

Recruiting & Personal Brand Amplification

· Collaborate with leadership and recruiting teams to support LO growth initiatives through content

· Create content that highlights culture, performance wins, leadership, and opportunity at BluPrint

· Support top loan officers in building their personal brand presence

· Develop short-form video and storytelling campaigns that showcase why top producers choose BluPrint

Content Creation & Distribution

· Create engaging, on-brand content across Instagram, LinkedIn, Facebook, and emerging platforms

· Translate mortgage and industry topics into compelling, easy-to-understand content

· Design social graphics, digital materials, and campaign assets - including social graphics, digital flyers, postcards, email graphics, and presentations - using Canva

· Edit short-form video content using CapCut or similar platforms, incorporating captions, hooks, and performance-driven formatting

· Maintain a consistent and strategic content calendar

Brand Alignment, Collaboration & Compliance

· Collaborate with the marketing, sales, and compliance teams to ensure all content is accurate, legally compliant, and aligned

· Maintain strong brand standards across all materials

· Take feedback constructively and iterate quickly

· Manage and organize digital assets efficiently

Qualifications

· Proficiency in Canva for designing graphics, flyers, postcards, presentations, and marketing materials

· Proficiency in CapCut for video editing and short-form content creation

· Deep familiarity with social media platforms and what drives engagement

· Understanding of content hooks, retention, and audience psychology

· Strong written communication skills and attention to detail

· Ability to analyze metrics and adjust strategy accordingly

· High ownership mindset and proactive idea generation

· Ability to manage multiple projects in a fast-paced environment

Preferred Qualifications

• Experience in or understanding of the mortgage or real estate industry

• Experience managing or growing business social accounts

What Success Looks Like

• Increased brand visibility and engagement across platforms

• Measurable growth in audience and recruiting interest