What are the responsibilities and job description for the Digital & Marketing Communications Manager position at BlueWind Medical?
Key Responsibilities
- Create impactful messaging and engagement experiences to deliver high-quality, result-driven experiences.
- Lead SEO/SEM strategy, including keyword research, content planning, and performance tracking
- Develop marketing campaigns targeting physicians and engage patients to drive product awareness and adoption/conversion
- Develop and execute campaigns which include social media, email and website content.
- Track performance metrics including lead generation, physician, patient engagement and ROI
- Collaborate and manage third party vendor(s)
- Supports tradeshow promotion and messaging
Qualifications
- Bachelor’s degree required
- Travel up to 15%.
- 5 years of relevant experience in Medical Device or healthcare related Marketing.
- Strong digital marketing and analytics expertise.
- Experience in medical device marketing and advancing disruptive technologies in a highly competitive space.
- Experience in using AI tools in marketing strategies preferred.
- Self-driven, adaptable, open-minded, and collaborative attitude with ability to function in a fast-paced environment.
- Excellent verbal and written communication skills, problem solving skills, customer service and interpersonal skills. Experience writing about science-related topics in a marketing context is highly desirable.
- Ability to write in a range of styles and tones, from technical to conversational.
- Salesforce and HubSpot experience needed.