What are the responsibilities and job description for the Program Manager – Behavior Change and Public Health Communications position at Blueprint Creative Group?
About Us:
Blueprint Creative Group is expanding our Massachusetts team to deliver statewide health equity and safety initiatives across the state. We are looking for a mission driven Program Manager who lives and breathes social marketing, behavior science, and multicultural engagement. You will own end-to-end delivery of omnichannel campaigns that move audiences from vaccine hesitant parents to distracted drivers, from awareness to action.
Position Overview:
Blueprint seeks a senior Marketing Communications Manager to oversee and run statewide education and awareness programs. This role combines account management, communications, stakeholder engagement, school-based programming, and event operations. You’ll own day-to-day delivery, from strategy to execution for statewide digital and earned media campaigns (health, transit, tourism).
We offer remote with hybrid/in-office flexibility.
What You’ll Do
Lead 360° public health programs from research, strategy, creative, media, events, and analytics and ensuring every milestone, budget line, and KPI is met.
Translate behavior theory into practice and apply social norms and behavior change frameworks to campaign messaging, segmentation, and channel mix.
Manage integrated teams of strategists, creatives, media buyers, web developers, and community outreach specialists.
Partner with stakeholders across state agencies, municipal health departments, community-based organizations, and faith-based coalitions to co-create culturally fluent interventions.
Own data & evaluation. Design baseline surveys, set KPIs, and deliver dashboards that track reach, engagement, and behavior outcomes such as seat belt use or vaccination uptake.
What You Bring
7 years managing large public health or safety campaigns for government, community organizations, or agency clients.
Demonstrated success reducing risk behaviors or improving health outcomes.
Deep knowledge of behavior change models, health equity frameworks, and Plain-Language principles.
Education: Master’s in Public Health (MPH), Behavioral Science, Health Communication, or equivalent experience.
Soft skills: persuasive presenter, consensus builder, flawless project manager (PMP, CAPM, or Scrum certification a plus).
Languages: Spanish, Portuguese, or another prevalent Massachusetts language highly valued.
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