Media Strategist and Buyer

About Us:

Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management.

Position Overview:

The Media Strategist and Buyer designs and executes an annual media plan that achieves equitable reach across priority populations. This role ensures that all placements are cost-effective, measurable, and culturally targeted.

Key Responsibilities:

• Develop and manage the annual paid media strategy and budget in coordination with client and internal teams
• Create innovative media buys using a mix of traditional, digital, programmatic, and community-based platforms
• Ensure equitable reach for Black, Latino, Asian, immigrant, and rural communities
• Negotiate vendor contracts, oversee placement schedules, and track KPIs such as reach, frequency, and engagement
• Partner with the Data Analyst to monitor media performance and refine buys based on RCT and evaluation data
• Collaborate with the Creative Director to ensure consistent and resonant message delivery across all media
• Provide monthly media performance reports with actionable insights
  
  

Qualifications:

• Bachelor’s degree in marketing, media planning, or analytics
• 7 years in media strategy and buying, preferably in public sector or health awareness campaigns
• Deep understanding of equitable media planning and multicultural engagement
• Experience with Google Ads, Meta Ads, OTT, and community-based media buying
  
  

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