What are the responsibilities and job description for the Marketing Specialist position at Bluegrass Supply Chain?
Description
Location: Bowling Green, KY
Employment Type: Full-time
Department: Marketing/Business Development
Compensation: $50,000 - $60,000 per year
About Us
Bluegrass Supply Chain offers a full suite of value-added warehousing services solutions to enhance operational efficiency. By offering expanded capabilities and capacity, reducing time touch and travel, and improving on-time performance, your business can count on us to manage all your supply chain needs.
By partnering with Bluegrass, companies can focus on their core business operations—empowering them to become more efficient, competent, and competitive in their markets.
Let us handle your supply chain, so you can drive your business forward.
Learn more at www.bsc3pl.com
About the Role
This role reports directly to the VP of Marketing and Sales and works closely with the sales team and external agencies to execute marketing programs. Much of this role is focused on digital marketing execution (email campaigns, automation, paid search, and website management) and lead research and CRM management (ZoomInfo prospecting, Salesforce data, and sales team support), with the remaining time split between content creation and agency and event coordination and attendance.
Requirements
Key Responsibilities
- Build and manage email campaigns and automated workflows in Salesforce Marketing Cloud, including segmentation and performance reporting
- Maintain and update website content; monitor traffic and performance in Google Analytics
- Support execution and reporting of paid search and digital ad campaigns
- Research and build prospect lists using ZoomInfo; maintain lead data in Salesforce
- Develop sales tools and materials in collaboration with the sales team; keep Salesforce records accurate
- Create and manage content across social media, email, blog, and sales collateral
- Serve as day-to-day contact for web and social media agencies
- Maintain brand consistency across all internal and external touchpoints, including templates, presentations, and marketing materials
- Coordinate and attend trade shows, industry events, and customer appreciation activities as needed
- Bachelor’s degree in Marketing, Business, Communications, or related fields
- 1-3 years of marketing experience; B2B experience is a plus
- Experience with email marketing platforms and marketing automation tools
- Familiarity with CRM systems, preferably Salesforce
- Experience with Google Analytics or similar website analytics tools
- Strong written and verbal communication skills
- Organized, self-directed, and comfortable managing multiple projects at once
Preferred Qualifications
- Salesforce Marketing Cloud experience (automations, segmentation, journey builder)
- ZoomInfo or similar prospecting tool experience
- Knowledge of SEO/SEM and paid search campaign management
- Background in logistics, supply chain, manufacturing, or industrial services
- Agency management or trade show coordination experience
What We Offer
- $50,000 - $60,000 per year, commensurate with experience
- Health, dental, and vision insurance
- 401(k) with company matching
- Paid time off and holidays
- Professional development opportunities
- Growth-oriented environment with direct exposure to strategy and leadership
How to Apply
Please use the Apply feature below or go to our website: bsc3pl.com/join-our-team
Questions? Call 270-282-0011 or email info@bsc3pl.com.
Bluegrass Supply Chain Services is an Equal Opportunity Employer committed to workplace diversity.
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Salary : $50,000 - $60,000