VP of Marketing

VP of Marketing

Location: On site in Rehoboth Beach, DE

Our client is a well-established and growth-oriented organization seeking a VP of Marketing to bring fresh energy, modern digital strategy, and stronger performance visibility to its next stage of growth. This is a rare opportunity to step into a highly visible leadership role, take ownership of a broad marketing function, and help shape how the business attracts, converts, and retains customers in an increasingly digital environment. The right leader will have the chance to make a meaningful impact quickly, guide outside partners effectively, and build a more scalable marketing engine for the future.

This Role Offers

• High-visibility leadership role with broad influence across growth strategy and execution
• Opportunity to modernize digital marketing efforts for an established business
• Direct ownership of agency partnership, channel performance, and reporting discipline
• Chance to help define the future structure of the marketing function
• Collaborative environment where strong ideas and measurable results are valued

Focus

• Lead the overall marketing strategy with an emphasis on measurable digital growth
• Guide paid media, search visibility, social engagement, and website performance
• Manage the external agency relationship, set priorities, and hold partners accountable to results
• Use analytics and channel data to improve conversion, lead quality, and campaign efficiency
• Strengthen brand visibility and customer acquisition through coordinated multi-channel programs
• Build scalable marketing processes, dashboards, and reporting rhythms
• Partner with executive leadership to align marketing efforts with broader business goals
• Help evaluate long-term marketing resource needs, including future team expansion

Skill Set

• Proven marketing leadership experience in a performance-driven environment
• Strong command of PPC, SEO, social media, and digital campaign strategy
• Hands-on experience with Google Analytics and marketing performance reporting
• Ability to translate data into practical decisions and growth recommendations
• Experience managing outside agencies or vendors with clear accountability
• Strong communication skills, executive presence, and a bias toward execution
• Comfortable balancing strategic planning with day-to-day marketing leadership
• Familiarity with modern digital tools and evolving online marketing trends

Preferred Background

• Experience leading growth initiatives in an entrepreneurial or fast-moving business
• Track record of improving marketing performance through testing, analysis, and optimization
• Background building structure, process, or team capability within a developing marketing function
• Ability to operate effectively in an on-site leadership environment

About Blue Signal:

Blue Signal is an award-winning, executive search firm specializing in marketing recruiting. Our marketing recruiters place qualified candidates in digital marketing, branding, product marketing, and marketing communications roles nationwide. Learn more at bit.ly/3roDyak