Senior Media Buyer, Google Ads

Senior Media Buyer, Google Ads

Hybrid in Edison, NJ

Our client is building an ambitious performance marketing engine and is looking for a high impact paid media leader to help drive the next stage of growth. This is an opportunity to take ownership of high intent digital acquisition programs, influence strategy across the funnel, and work with a team that values speed, testing, accountability, and measurable business results. The right person will bring both deep channel expertise and a strong commercial mindset, using Google Ads to turn demand into qualified opportunities at scale.

This Role Offers

• Competitive base compensation, bonus potential, and strong long-term upside
• A visible role with direct influence on growth strategy and revenue performance
• The chance to own meaningful paid media investment and shape campaign direction
• A collaborative environment where testing, optimization, and data driven decisions matter
• Exposure to a fast-moving business with strong demand generation goals

What You Will Do

• Lead strategy, execution, and ongoing optimization across Google Ads programs, including search, performance focused video, display, remarketing, and other relevant campaign types
• Manage campaign structure, targeting, audience segmentation, keyword development, and budget pacing to improve efficiency and volume
• Evaluate performance trends and turn data into action across bidding, creative direction, landing page strategy, and funnel performance
• Partner with internal stakeholders to strengthen attribution, improve tracking quality, and connect media performance to downstream business outcomes
• Use offline conversion signals, call data, and CRM insights to improve optimization decisions and lead quality
• Run disciplined tests across ad messaging, offers, landing pages, and conversion paths to uncover new growth opportunities
• Monitor acquisition costs, return on spend, and conversion performance while identifying ways to scale responsibly
• Build clear reporting and forecasting views that help leadership understand channel performance and growth potential

What You Bring

• Five or more years of hands-on Google Ads management experience
• Proven success managing large monthly budgets in a performance driven environment
• Strong background in direct response or lead generation marketing
• Experience improving results across bidding strategy, search term management, audience targeting, and conversion rate optimization
• Working knowledge of GA4, Google Tag Manager, Google Ads Editor, call tracking, and offline conversion imports
• Confidence working with cross functional partners in analytics, operations, and sales support environments
• Strong analytical skills, sound judgment, and a bias toward action

Preferred Background

• Experience in regulated or highly competitive lead generation categories is especially valuable.
• Backgrounds tied to automotive, insurance, financial services, legal, healthcare, or other high consideration consumer markets will translate well.

About Blue Signal:

Blue Signal is an award-winning, executive search firm specializing in various specialties. Our recruiters have a proven track record of placing top-tier talent across industry verticals, with deep expertise in numerous professional services. Learn more at bit.ly/46Gs4yS