Marketing Operations Specialist, Principal - Member Data Analyst

Your Role

The Digital & Measurement team is responsible for turning Brand and Marketing strategies into digital-first experiences that deliver measurable business outcomes. The Member Data Analyst, Principal will report to the Sr. Manager of Digital & Measurement and serve as the senior individual contributor accountable for defining how marketing and member impact is measured, translating complex data into decision ready insights while advancing the organization’s analytics and measurement maturity. You will partner closely with the Member Marketing Analyst, while operating with a high degree of autonomy, owning the analytics strategy, frameworks, and deliverables that enable segmentation, testing, and value measurement across marketing and member initiatives.

Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning.

Your Work

In this role, you will:

• Act as the principal analytics lead for marketing and member measurement, shaping how impact, value, and performance are defined and evaluated across initiatives
• Own the end‑to‑end analytics required to enable segmentation, experimentation, and business impact measurement, from data requirements through insight delivery
• Define and influence the member and marketing analytics data foundations, including metric definitions, curated data sets, and standards that enable fast, reliable, decision-ready access to complex data
• Design advanced segmentation frameworks to understand campaign impact while working across journeys, channels, and programs
• Establish experimentation and test‑and‑learn standards, including experimental design, success metrics, governance, and interpretation of results
• Quantify incremental impact of marketing and member initiatives using causal inference, lift analysis, and econometric approaches where appropriate
• Build, develop, and maintain lifetime value frameworks that connect member behavior, engagement, and outcomes to business value
• Partner with data science and marketing analyst teams to inform and translate Marketing Mix Modeling and related econometric analyses into clear recommendations
• Build executive‑ready dashboards, analyses, and narratives that clearly articulate performance, tradeoffs, and opportunities
• Influence senior stakeholders through clear, confident data storytelling and trusted analytical judgment rather than formal authority
• Serve as the internal AI and agentic innovation lead in the measurement space, continuously advancing skills in LLM orchestration, agentic automation, and machine learning, while collaborating with Marketing Technology to pilot next‑gen solutions that automate workflows and elevate analytical capabilities

Your Knowledge and Experience

• Requires a bachelor's degree and/or equivalent experience
• Requires at least 10 years of experience in analytics, marketing science, member analytics, or related quantitative roles with demonstrated scope and ownership
• Expert proficiency in SQL and strong experience using Python or R for analysis, modeling, and experimentation
• Deep experience designing and operationalizing segmentation, experimentation, and incremental impact measurement
• Demonstrated ability to apply statistical and econometric methods to real‑world marketing and member problems
• Experience building scalable, executive‑ready dashboards and analytics products that support self‑service and decision making
• Proven track record of working with large, complex, and regulated data sets to produce trusted insights
• Experience supporting or partnering on Marketing Mix Modeling and broader econometric measurement approaches
Strong ability to independently frame ambiguous problems, set analytical direction, and influence outcomes through insight rather than authority

Hybrid

This role requires employees to be in-office based on our hybrid workplace model, balancing purposeful in-person collaboration with flexibility. For most teams, this means coming into the office two days each week.

Employees living more than 50 miles from an office location will work with their manager to determine in-office time based on business need.

ABOUT THE TEAM
About Blue Shield of California

As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies.

At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals.

Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us!

Our Values:

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.