What are the responsibilities and job description for the Marketing Operations Specialist, Consultant - Email Development position at Blue Shield of CA?
Your Role
The Digital and Measurement team is responsible for elevating marketing strategies into omnichannel solutions that deliver measurable business outcomes for the Markets Organization. We strive to move at the speed of retail, and pride ourselves on the results we get for our members and business partners. The Email Development Specialist, Consultant will report to the Manager, Email Development. In this role, you will be responsible for implementing marketing email journeys covering a wide range of marketing programs. You will influence the end-to-end operations of building and activating email campaigns for an optimal member and prospect experience while achieving call-center, digital self-service, and digital adoption goals. You will develop the tools, processes, and frameworks to further advance best practices and deliver successful email marketing programs.
Your Knowledge and Experience
- Requires a bachelor's degree in a related field such as marketing or business and/or equivalent combination of education and experience; master's degree is desirable
- Requires at least 7 years of prior relevant experience
- Requires expertise with marketing automation platforms such as Salesforce Marketing Cloud, including Automation Studio, Journey Builder, Contact Builder, MobileConnect; Salesforce Marketing Cloud (MCE) certification is a plus
- Requires experience building and activating email journeys using Marketing Cloud Connect and Sales Cloud; experience with Data Cloud is a plus
- Requires experience writing and applying advanced, complex scripts and queries (AMPscript and SQL) for a spectrum of use cases
- Requires strong analytical and quantitative skills with the ability to use most features of Excel
- Experience with workflow intake and documentation tools like Jira, Confluence, and Adobe Workfront strongly preferred
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External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.