What are the responsibilities and job description for the Social Media & Influencer Marketing Coordinator position at Blue Nile?
We’re looking for a motivated and creative Social Media & Influencer Marketing Coordinator to support our growing marketing team. In this role, you’ll help manage day-to-day social media activities, assist with influencer campaigns, and support content production for our brand. You’ll gain hands-on experience in content creation, community management, and influencer relations while contributing to exciting brand campaigns across multiple platforms.
Key Responsibilities:
Social Media Support
- Assist in planning, scheduling, and publishing social media content across key platforms (Instagram, TikTok, Facebook, LinkedIn, Pinterest, etc.).
- Help brainstorm creative content ideas that align with current trends and brand campaigns.
- Support content creation, including organizing shoots, booking shoot locations, helping capture behind-the-scenes content, and coordinating with photographers.
- Manage product for social shoots — track inventory, organize pulls, and ensure products are ready for content and influencer gifting.
- Monitor and engage with our online community by responding to comments and messages in a timely, brand-appropriate way.
Influencer Marketing
- Assist in identifying and researching potential influencers and creators that align with the brand.
- Support influencer outreach, gifting, and campaign coordination (briefs, tracking posts, collecting performance metrics).
- Help maintain the influencer database and track key details like rates, deliverables, and content links.
- Assist with influencer and content budget management, including tracking spending, updating budget sheets, ensuring costs stay within plan and flagging overages or efficiencies.
Analytics & Reporting
- Help gather and organize performance data for social media and influencer campaigns.
- Support the creation of weekly and monthly performance reports to share key learnings and recommendations.
- Keep an eye on social trends, viral moments, and competitor activity to share inspiration with the team.
Required:
- 1 year of experience in social media, marketing, communications, or related field (internships count!).
- Strong understanding of social platforms, trends, and creators (especially TikTok, Instagram, and YouTube).
- Excellent writing and communication skills with attention to detail.
- Highly organized and able to manage multiple tasks and deadlines.
- Comfortable working in a fast-paced, creative environment and eager to learn.
- Demonstrated experience creating motion graphics for digital and social media content.
Preferred:
- Experience using social scheduling or analytics tools (e.g., Later, Sprout, Hootsuite, Planoly, or Meta Business Suite).
- Familiarity with influencer platforms or CRMs (e.g., AspireIQ, GRIN, Upfluence).
Soft Skills & Competencies
- Passionate about social media, trends, and digital culture
- Team player with a collaborative, can-do attitude
- Strong organizational and time management skills
- Detail-oriented, proactive, and curious
- Eager to grow and develop within a fast-moving marketing team
Success Metrics
- Consistent, on-time execution of social and influencer deliverables
- Strong engagement and follower growth across platforms
- Positive relationships with creators and internal teams
- Organized product and campaign tracking systems
- Demonstrated growth in content and campaign performance
At R2Net, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:
- Paid time off
- Medical, Dental, Vision and Prescription Insurance
- 401(k) Retirement Plan with company match
- Flexible spending account
- Health savings account
- Tuition Reimbursement
- Employee discount
- Parental leave
- Life insurance
Base pay: $26.00 -$30.00 Final pay rate shall be determined and is based on experience and qualifications.
At this time, R2NET will not sponsor a new applicant for employment authorization for this position.
Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. #LI-WK1
Salary : $26 - $30