What are the responsibilities and job description for the Audience Development Intern position at Blue Highway Records?
About Blue Highway
Blue Highway is for artists shaped by the miles that brought them here. It is a place where they can flourish and excel.
This label supports artists and songwriters at the source. It starts where the art begins and provides the structure to carry it further. It has the identity to start small and the scale to grow, not just music, but into film, television, documentary, partnerships, and commercial storytelling. It is a label, but it is also a world. It can hold narratives and visuals. It can hold culture. It can hold careers.
We believe in the importance of the song: its craftsmanship, its clarity, its reflection of the human spirit, and its ability to outlast trends.
Blue Highway stands for integrity, character, and the enduring idea that the road you travel becomes a large part of who you are.
About the Team:
The Audience Development team at Blue Highway Records is dedicated to building artist careers at the intersection of music and internet culture. We develop online fan communities, partner with creators, and build the platform-native strategies that connect our roster with new audiences every day.
Position Overview
We are looking for a creative, digitally savvy marketer to join us as our next Viral Marketing Intern. You will support day-to-day audience growth across our artist and community accounts, assisting with content publishing, grassroots community engagement, and creator partnerships across TikTok, Instagram, and emerging platforms. In this role, you will help develop strategies that authentically resonate with country music fans while gaining hands-on industry experience on an agile team.
This position will be based out of our Nashville office.
Interns must be available regularly and reliably from August 24 to November 20, 2026.
Interns will be expected to attend an in-person onboarding on Monday, August 24th from 10-11am, as well as recurring in-person internship meetings every Friday from 12-2pm.
Key Responsibilities:
- Support content development and day-to-day publishing across artist and community accounts.
- Contribute to grassroots community building online, helping our artists actively engage in trending conversations.
- Assist the team with creator and influencer partnership campaigns from outreach through execution.
- Monitor emerging platforms, trends, and digital creators to identify timely opportunities for our roster.
- Help develop platform-specific content strategies alongside the Audience Development team.
- Report on initiatives and performance during weekly team meetings.
- Provide administrative and operational support for our college ambassador program.
Qualifications
- Currently pursuing a degree, or recently completed a degree in Marketing, Communications, Advertising, Music Business, or a related field.
- Strong fluency in digital media, emerging internet trends, and social media mechanics.
- Demonstrated passion for music, technology, and internet culture. An interest in country music strongly preferred.
- Proficiency in TikTok, Snapchat, Youtube, and Instagram; familiarity with emerging platforms, streaming services, or basic video editing tools is a plus
- High level of organization, attention to detail, and ability to manage multiple priorities
- Self-motivated with strong creative problem-solving skills.
Please apply via this link https://docs.google.com/forms/d/e/1FAIpQLSefAciM_rwUDR4dyLerlp-fnJWT9BuKEV8gZzI5YyV3h050Iw/viewform?usp=header