What are the responsibilities and job description for the Marketing Manager / Senior Marketing Manager - Healthcare Advisory position at Blue & Co.?

Job Description

Blue & Co., LLC is a dynamic and innovative accounting firm that provides growth-committed entrepreneurial clients with accounting and consulting services. With a commitment to excellence and a track record of success, we seek a dedicated Healthcare Senior Marketing Manager or Marketing Manager to join our team and drive the strategic marketing brand initiatives that drive our ongoing growth and success.

As the Healthcare Marketing Manager at Blue & Co., LLC, you will be pivotal in developing and executing comprehensive marketing brand strategies that align with the company's objectives and target audience. You will oversee all aspects of marketing the Blue & Co. brand, from brand standards and digital presence to brand campaign management.

Essential Functions :

Strategic Planning :

Collaborate with firm and marketing leadership to develop and implement marketing plans that support overall business goals and objectives for the healthcare service line and affiliate marketing programs.

Conduct market research to identify trends, competitive landscape, and growth opportunities.

Analyze and assess market data to refine target audience segments and messaging strategies.

Brand Development :

Manage and enhance the firm’s healthcare brand, ensuring consistency across all marketing materials, events, and communication channels.

Maintain brand guidelines to ensure a cohesive and recognizable brand presence.

Digital Marketing :

Collaborate with marketing team to maximize the healthcare service line’s online presence, including website management and SEO.

Plan and execute digital marketing campaigns to increase brand visibility and engagement.

Content Creation :

Develop high-quality, engaging content for various platforms, including blog posts, articles, presentations, whitepapers, webinars, and videos.

Collaborate with subject matter experts to create content that showcases the firm’s expertise and thought leadership.

Campaign Management :

Plan, execute, and measure the effectiveness of marketing campaigns across various channels.

Monitor key performance indicators (KPIs) and adjust strategies to optimize campaign performance.

Event Management :

Plan, execute, and measure the effectiveness of conferences and other planned business development events.

Collaboration :

Work closely with cross-functional teams, including business development, design, and content, to ensure alignment and effective execution of marketing initiatives.

This position will require travel (up to 50% to our key business markets – Indiana, Kentucky, Ohio, and Michigan, with possible future expansion).

Knowledge / Skills / Abilities :

Bachelor’s degree in Marketing, Communications, or a related field.

5 years of experience in a marketing role at a professional services firm or healthcare organization preferred.

Strong project management and organizational skills.

Excellent written and verbal communication abilities.

Graphic design experience in Adobe InDesign preferred.

Experience in marketing tools and platforms such as HubSpot, WordPress, Introhive, IBISWorld, and ZoomInfo.

Experience with social media, and / or CRM systems.

Strong interpersonal skills (includes being polished, courteous, professional); sound professional judgment

Ability to work independently and as part of a team in a fast-paced environment.

Creative problem-solving skills and attention to detail.

Flexibility to travel and work evenings or weekends as required.

If you are a results-oriented marketer with a passion for driving growth innovation, we encourage you to apply for the position of Healthcare Marketing Manager at Blue & Co., LLC. We look forward to reviewing your application and considering you for this exciting opportunity.

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