Marketing Manager

Description

Bloomsbury Academic is seeking an organized, creative, and collaborative Marketing Manager to join our marketing team and launch academic textbooks to the North American market. This position is ideal for someone with at least four years of marketing or publishing experience.

This role focuses on supporting marketing efforts to promote our textbooks. The Marketing Manager will be a creative self-starter responsible for developing and executing marketing strategies for Higher Education textbooks and academic resources.

Key Responsibilities

Audience Marketing & Campaign Leadership

• Plan, create, and execute Higher Ed marketing campaigns by working with external vendors as well as internal resources.
• Manage seasonal, annual, and channel-specific audience marketing plans aligned with sales and long-term growth goals.
• Create compelling marketing materials that position Bloomsbury Academic titles effectively to an external audience market, support course adoption efforts, and drive engagement from instructors and students.
• Tailor campaigns and messaging for key academic audiences based on market research and user insights.
• Facilitate communication with editorial, sales, and marketing to ensure effective campaign execution.
• Analyze campaign performance and marketing metrics to optimize strategy, improve effectiveness, and inform future campaigns.
• Work with author and content to create digital campaigns, such as author Q&As, webinars, and videos, and then promote to faculty via digital channels.
  
  

Integrated Marketing Strategy & Execution

Help Plan And Execute Comprehensive Marketing Programs, Including

• Content marketing
• Social media strategy
• Email marketing
• Digital advertising
• Virtual and in person events and conference marketing
• Webinar planning and execution
• Advertising and promotional initiatives
• Sales enablement materials to support the Higher Education sales team
  
  

Cross-Department Collaboration

• Collaborate closely with Sales, Editorial, and other departments to support textbook positioning and adoption strategies.
• Work with the Assistant Director of Marketing to provide market feedback that informs publishing decisions, product development, and strategic planning.
• Participate in publishing meetings and contribute feedback as needed on proposed textbook projects.
  
  

Market Research & Competitive Insights

• Conduct research to understand the audience market, including instructor and student needs, competitor activity, and emerging opportunities in the Higher Education market.
• Use insights to inform campaign strategy, product positioning, and departmental process improvements.
  
  

Operational & Administrative Responsibilities

• Manage marketing and sales budgets effectively.
• Support list research, copyediting, and coordination with design and engagement teams as needed.
• Work with outside vendors and internal teams to execute campaigns and ensure consistent branding.
• Other work, as needed.
  
  

Requirements

• Bachelor’s degree required.
• 4 years of marketing or publishing experience, ideally in academic or trade publishing.
• Strong writing, editing, and communication skills.
• High attention to detail and ability to manage multiple projects simultaneously.
• Self-starter capable of working independently and collaboratively.
• Experience using Microsoft Word, Excel, and Outlook; familiarity with platforms such as Biblio, Monday.com, Mailchimp, Salesforce, Discovery Database, MDR, or similar tools is a plus.
• Willingness to travel occasionally for conferences and events.
  
  

Salary- Non exempt

NY $60,075-$63,000

MD $55,269-$58,000

Location:

Candidates must be located within the DC, MD, VA region or the NY tri-state area and are able to work on a hybrid schedule from our Greenbelt MD or NYC office.

Equal Opportunity Employment

Bloomsbury Publishing USA is proud to be an equal opportunity employer. Our company has a policy of providing equal opportunity employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, sex, ethnicity, veteran status, or any other legally protected characteristic. We welcome and celebrate talent from all backgrounds and believe that diversity, equity, and inclusion are crucial elements to our success. We are dedicated to actively and continuously improving our practices to better support all of our employees.

Benefits

• Hybrid work schedule
• Medical insurance
• Vision insurance
• Dental insurance
• 401(k)
• Paid parental leave