What are the responsibilities and job description for the Senior Web Content Marketing Strategist position at Bloomberg Industry Group?
You lead marketing web content strategy and innovation to drive brand awareness, increase website traffic, and generate leads.
What you will do:
Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).
What you will do:
- Plan and execute marketing website content strategies for Bloomberg Industry Group’s business units: Bloomberg Law, Bloomberg Tax & Accounting, and Bloomberg Government
- Collaborate with cross-functional teams to conceptualize and develop website content that demonstrates an understanding of audience behavior, product differentiators, and marketing goals.
- Determine website content mix to maximize organic traffic, audience engagement, industry influence, and overall business outcomes.
- Plan and execute editorial calendars for all website content with consideration for resources, priorities, and opportunities.
- Use industry standard tools and technology to conduct SEO research, competitive analyses, and regular reporting of website KPIs.
- Maintain industry knowledge and awareness of hot topics through regular collaboration with news/editorial teams, external industry leaders, and subject-matter experts.
- Learn and interpret complicated subject matter quickly and communicate subject matter to a practitioner audience.
- Source and manage vendors for copy, design, and other creative deliverables.
- Write, edit, and review content for web publication with adherence to brand guidelines and voice.
- Bachelor’s degree required.
- 7 years of experience in marketing, content development, and/or journalism.
- Experience developing marketing and/or content strategies in a B2B environment
- Experience with SEO and web analytics required.
- Knowledge of AP Style is a plus.
Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).