What are the responsibilities and job description for the Senior Marketing Automation Specialist position at Bloomberg Industry Group?
Supports and optimizes advanced marketing automation workflows and leads strategies at Bloomberg Industry Group. Executes and enhances lead nurture, scoring, routing, and lifecycle programs. Proactively manages platform integrations and provides strategic insights to improve marketing performance. Collaborates closely with cross-functional teams, serves as an informal mentor and technical advisor to help the team maximize the impact of INDG's marketing automation platform.
What You Will Do:
Required:
Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).
What You Will Do:
- Build and optimize advanced workflows, lead scoring, routing, and lifecycle implementation.
- Proactively manage MAP-CRM sync issues and develop platform logic to ensure seamless lead flow.
- Advise marketing and sales teams on automation best practices.
- Lead campaign execution, including dynamic content, triggered workflows, and A/B testing.
- Maintain operational documentation, support compliance, and ensure data hygiene.
- Serve as an informal mentor, providing training and guidance to junior team members.
Required:
- Bachelor’s degree in Marketing, Business, or related field.
- 5 years of hands-on experience with a MAP (preferably Salesforce Marketing Cloud).
- Experience with CRM integration (Salesforce preferred) and troubleshooting sync issues.
- Proficiency in HTML and SQL for customization and data management.
- Strong analytical skills and ability to translate data into strategic actions.
- Ability to communicate complex technical concepts in clear business terms.
- Experience in B2B or agency environments.
- Familiarity with project documentation tools like Confluence and Jira.
- Knowledge of data privacy and compliance (GDPR, CAN-SPAM).
- Relevant marketing automation certifications.
- You are a hands-on executor with a strategic mindset, passionate about leveraging technology to drive marketing success. You thrive in a fast-paced environment, enjoy mentoring peers, and are committed to continuous improvement.
Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).