What are the responsibilities and job description for the Head of Product Marketing position at Bloomberg Industry Group?
We are seeking a Head of Product Marketing to lead and scale product marketing function in a high-growth B2B SaaS environment. This role is responsible for crafting our strategic product narrative, building buyer personas, developing a messaging framework, and driving high-impact go-to-market campaigns that fuel demand generation, pipeline growth, and customer acquisition.
What will you do:
Product Positioning & Narrative Development
Define and refine the product narrative, ensuring it aligns with market needs, customer pain points, and competitive differentiation.
Develop a persona-driven messaging house that enables sales, demand generation, and customer success teams to communicate value effectively.
Create compelling storytelling frameworks that elevate our brand and drive demand across multiple buyer segments.
Strategic Marketing Plans
Own the end-to-end strategic marketing plans for product launches and major updates, ensuring alignment with sales, success, and demand generation teams.
Collaborate with the demand generation team to optimize traffic, MQLs, and SQLs, ensuring high-quality pipeline contribution.
Drive growth campaigns across users/decision makers/influencers, ensuring marketing and sales efforts are aligned to target high-value accounts.
Partner with Go to Market to provide compelling assets, messaging, and training that accelerate deal velocity.
Lay foundations for customer marketing capability focused on adoption, expansion, and advocacy
Stakeholder & Cross-Functional Leadership
Act as a strategic partner to go to market, product, and demand gen, ensuring a seamless feedback loop between market needs and product development.
Lead and grow a high-performing product marketing team, fostering a culture of innovation, data-driven decision-making, and impact.
Influence executive leadership on market trends, competitive insights, and product launch strategy to drive growth and customer adoption.
Qualifications & Experience
Bachelor's degree, or equivalent experience.
10 years in B2B SaaS product marketing, including 7 years leading a team; with a strong track record of driving revenue impact through strategic marketing programs.
Proven expertise in messaging frameworks, persona development, and storytelling.
Strong experience in demand generation alignment and performance metrics (traffic, MQLs, conversion rates).
Deep knowledge of ABM, multi-product marketing, and sales enablement strategies.
Demonstrated success in people leadership, managing and mentoring teams.
Excellent stakeholder management skills, with the ability to influence at all levels of the organization.
Nice to have:
Advanced degree (MBA or related experience).
Public speaking experience, including webinars, customer training, or industry conferences.
Marketing experience in highly regulated industries (e.g., government affairs, lobbying, legal, tax, and accounting).
Proficiency in marketing tools such as Salesforce, Marketo, and HubSpot.
Industry expertise working in law firms, tax departments, government affairs or developing products to address their use cases.
Equal Opportunity
Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).
What will you do:
Product Positioning & Narrative Development
Define and refine the product narrative, ensuring it aligns with market needs, customer pain points, and competitive differentiation.
Develop a persona-driven messaging house that enables sales, demand generation, and customer success teams to communicate value effectively.
Create compelling storytelling frameworks that elevate our brand and drive demand across multiple buyer segments.
Strategic Marketing Plans
Own the end-to-end strategic marketing plans for product launches and major updates, ensuring alignment with sales, success, and demand generation teams.
Collaborate with the demand generation team to optimize traffic, MQLs, and SQLs, ensuring high-quality pipeline contribution.
Drive growth campaigns across users/decision makers/influencers, ensuring marketing and sales efforts are aligned to target high-value accounts.
Partner with Go to Market to provide compelling assets, messaging, and training that accelerate deal velocity.
Lay foundations for customer marketing capability focused on adoption, expansion, and advocacy
Stakeholder & Cross-Functional Leadership
Act as a strategic partner to go to market, product, and demand gen, ensuring a seamless feedback loop between market needs and product development.
Lead and grow a high-performing product marketing team, fostering a culture of innovation, data-driven decision-making, and impact.
Influence executive leadership on market trends, competitive insights, and product launch strategy to drive growth and customer adoption.
Qualifications & Experience
Bachelor's degree, or equivalent experience.
10 years in B2B SaaS product marketing, including 7 years leading a team; with a strong track record of driving revenue impact through strategic marketing programs.
Proven expertise in messaging frameworks, persona development, and storytelling.
Strong experience in demand generation alignment and performance metrics (traffic, MQLs, conversion rates).
Deep knowledge of ABM, multi-product marketing, and sales enablement strategies.
Demonstrated success in people leadership, managing and mentoring teams.
Excellent stakeholder management skills, with the ability to influence at all levels of the organization.
Nice to have:
Advanced degree (MBA or related experience).
Public speaking experience, including webinars, customer training, or industry conferences.
Marketing experience in highly regulated industries (e.g., government affairs, lobbying, legal, tax, and accounting).
Proficiency in marketing tools such as Salesforce, Marketo, and HubSpot.
Industry expertise working in law firms, tax departments, government affairs or developing products to address their use cases.
Equal Opportunity
Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).