What are the responsibilities and job description for the Digital Experience Manager position at Bloomberg Industry Group?
This role leads the vision, performance, and day-to-day operations of the marketing websites for Bloomberg Law, Bloomberg Government, and Bloomberg Tax.
You will guide the strategy for how our sites attract, educate, and convert our audience, while partnering with demand generation, product, analytics, and sales to ensure the site is aligned with business and marketing goals.
What you will do:
Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).
You will guide the strategy for how our sites attract, educate, and convert our audience, while partnering with demand generation, product, analytics, and sales to ensure the site is aligned with business and marketing goals.
What you will do:
- Direct overall website strategy, including how we position the business, structure information, optimize website for revenue generation and conversion, and support key campaigns
- Shape UX across the site, including navigation, content hierarchy, and user flows rooted in customer needs and data
- Lead and manage a team, setting priorities, defining goals, planning resources, managing performance and day-to-day execution, while ensuring alignment with organization goals and user needs.
- Coach and develop a team of high-performing strategists and producers, fostering collaboration, accountability, and professional growth
- Guide the team on best-practices and technical direction, while providing hands-on development and problem-solving assistance
- Lead discovery, planning, and prioritization for website initiatives, including new features, templates, and optimizations
- Work with engineering partners to plan and launch updates to create a website experience that feels dynamic, intuitive, and useful
- Manage website integrations and data flows, including CRM
- Set and monitor site performance KPIs with an eye toward improving engagement, conversion, and technical health
- Champion an experimentation mindset and run tests to optimize usability and speed to conversion
- Oversee governance for content, design standards, and accessibility
- Maintain a smooth operational rhythm for updates, publishing, and QA
- 5-7 years of experience leading website strategy or operations, preferably for a complex B2B or SaaS organization
- Minimum 3-5 years of people leadership experience
- Strong understanding of UX principles and digital user behavior
- Practical experience with GTM, Google Analytics, HTML, CSS, web design tools, and CMS platforms (WordPress)
- Ability to balance strategic planning with hands-on execution
Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).