Brand Specialist

Company Description

Since 2014, Bloom has pioneered the cannabis vape industry with consistent formulas that deliver superior taste and flavor, providing consumers with an experience as close to smoking flower as possible. Our proprietary Surf hardware was meticulously designed to preserve the rich terpene profiles in our oil, featuring ceramic core heating elements to prevent overheating and triple-airflow for bigger hits and better flavor. Bloom is currently available in CA, IL, FL, MI, MO, NJ, NM, NY, and VA, with expansion to MD, PA, and the UK soon. Bloom is a top 5 or better best seller in all states, with market share growing in all markets.

Role Description

This is a full-time hybrid role for a Brand Specialist. The role is based in Baltimore, MD, with some work-from-home flexibility. The Brand Specialist will be responsible for developing and executing brand strategies, managing brand communications, handling branding initiatives, and driving brand growth through sales efforts. Day-to-day tasks will involve strategic planning, brand management, and coordinating with various stakeholders to ensure brand consistency and effectiveness.

Qualifications

• Experience in Brand Strategy and Brand Management
• Strong Communication and Branding skills
• Sales experience to drive brand growth
• Excellent organizational and project management abilities
• Ability to work independently and collaboratively in a hybrid setting
• Bachelor's degree in Marketing, Business, or related field
• Experience in the cannabis industry is a plus
• Strong analytical and problem-solving skills

Job description

Bloom Brand Specialists are the face of our brand in the field—outgoing, driven, and detail-minded team members who help bring our presence to life at retail. You’ll work hand-in-hand with our sales and marketing teams, supporting store relationships, educating consumers, and making sure every touchpoint with Bloom feels elevated and intentional.

This role blends independent time at home for admin and tracking responsibilities along with in-person visits to retailers in your assigned territory. You’ll connect with both current and prospective accounts, acting as a trusted guide for all things Bloom—our products, our processes, our purpose and brand.

You’re someone who’s outgoing, articulate, and deeply aligned with our commitment to aesthetics, education, and thoughtful growth. You know how to hold details and relationships with equal care.

The role is goal-oriented, focused on growing Bloom’s footprint in your region. You may also be asked to represent the brand at local events—including occasional evenings and weekends. Based on performance, this role has the potential to grow into a full-time position.

WHAT YOU'LL DO

● Maintain Merchandising & Brand Appearance at Retail

● Budtender & Customer Education

● Weekly Inventory Checks (Digital & In Person)

● Assist with Sales Operations

● Install In-Store Displays

● Budtender Gifting

● Maintain Marketing Inventory

● Provide Swag to customers and budtenders

● Attend retail-partner events

● Coordinate Retail Takeovers

● Assist with Retail Co-Marketing Partnerships (i.e., paid digital campaigns)

● Share feedback with the sales and marketing team to help drive execution improvement

● Support Regional Sales teams as needed

● Managing Digital Menus

WHAT YOU HAVE

● Field and Trade experience

● Sales Support experience

● Organization & Data Tracking

● Cannabis Knowledge Strongly Preferred

● Strong Interpersonal Skills

● Merchandising Experience

● Networking Savvy

● Social Media Savvy: Instagram & LinkedIn preferred, TikTok

● Program Experience: Slack, Google Suite (Docs, Drive, Sheets, etc.), Excel

● Reliable transportation

PAY

● $28/hr

● 30-40 hours per week

● Millage Reimbursement

● Phone Stipend