Freelance - US Social Media Manager

Position Summary

Bloch, the worlds leading dance footwear and apparel brand is seeking a Freelance U.S. Social Media Manager with proven expertise in social growth, engagement, influencer partnerships, and strategic content development within a fashion, lifestyle or active brand.

This role will drive US focused organic social strategy, content and execution across our Bloch Active channels and assist in US focused content and strategy for Bloch Dance channels, to drive US customer acquisition, brand growth, and measurable business impact.

The Social Media Manager will be responsible for developing and executing data-informed US focused social content that increase traffic, engagement, and conversion. This includes overseeing US influencer activations, producing authentic and performance-oriented brand content, and elevating local US store visibility through targeted social initiatives.

The ideal candidate combines creative intuition with performance marketing rigor — someone who understands how to scale social reach, drive engagement, develop social content, activate creators and transform social channels into powerful customer acquisition engines.

This is a remote role but will require regular weekly travel to Bloch New York store (minimum 1 time per week) and to occasional US events in New York area and beyond, to create and develop social content.

Key Responsibilities

Social Strategy & Customer Acquisition

• Develop and execute US focused social media strategy/ content focused on acquiring new US customers for Bloch Active (IG, Facebook and TikTok) and Bloch Dance (TikTok focus and Instagram) and key products/ collections.
• Align organic social planning with global team and broader digital marketing and eCommerce initiatives
• Identify growth opportunities, partnerships, collaborations, audience segments, and content formats that drive measurable acquisition and conversion
• Monitor performance metrics and optimize strategy based on data insights

Platform Ownership

• Develop and grow US centric content for the Bloch Active (Instagram, Facebook and TikTok accounts) and Bloch Dance (Instagram and TikTok accounts alongside global team) developing a deep understanding of each target audience.
• Plan, create, and schedule content across platforms (Bloch Active) to maintain consistent messaging and compelling product storytelling.
• Collaborate with marketing, product, retail, and creative teams to support launches and campaigns.
• Manage community engagement by proactively interacting with followers to drive conversation and build loyalty.
• Track and report performance metrics, assess growth opportunities, monitor competitor activity, and leverage social media trends to inform and refine strategy.

Influencer & Creator Management

• Source, evaluate, and cultivate authentic US based influencer partnerships that align with brand values and objectives for both brand-wide and product-specific launch campaigns.
• Manage influencer activations, including paid and gifted content partnerships, managing and utilising the Upfluence platform.
• Track campaign performance and report results to inform and refine overall influencer strategy.
• Lead and support local retail teams in executing in-store influencer and educator initiatives to drive footfall and increase brand awareness.

Community & Store Awareness

• Drive brand and local store awareness through consistent Facebook community engagement and position.
• Develop localized social initiatives that connect digital audiences to physical retail locations
• Partner with store teams to highlight events, educators, and community stories

Reporting & Optimization

Track and report on KPIs including:

• New customer acquisition indicators
• Engagement
• Reach
• Traffic contribution
• Influencer ROI
• Deliver actionable recommendations to improve performance

Required experience/ skills:

• 3–5 years social media experience in either activewear, dance, lifestyle, or performance apparel industries
• Demonstrated experience using social platforms to drive customer acquisition, not just engagement
• Experience managing influencer campaigns and creator relationships
• Exceptional understanding of TikTok, Instagram, and Facebook ecosystems
• Social content creation, video editing, or creative direction experience
• Excellent organizational and planning skills

Preferred

• Familiarity with influencer platforms (Upfluence preferred)
• Dance or Active background
• Video editing, photography
• Retail or omnichannel marketing exposure
• Paid social advertising understanding