What are the responsibilities and job description for the Online Marketing Manager position at Bliss Energetics?
The Marketing Manager will be responsible for creating, implementing, and optimizing a comprehensive online marketing strategy across all major platforms. You will supervise contractors who manage Amazon, Instagram, TikTok Shop, Google Ads, email marketing, and other digital channels.Success in this role requires an ability to coordinate multiple experts, maintain brand consistency, understand natural health product consumers, and drive measurable, profitable growth. Key ResponsibilitiesMarketing Strategy & ExecutionDevelop and manage an integrated digital marketing strategy across all platformsEnsure consistent brand voice and messaging aligned with natural health and wellness principlesIdentify growth opportunities, analyze performance trends, and implement optimization strategiesOversee new product launches, promotions, content calendars, and multi-channel campaignsContractor Oversight & Team CoordinationLead and supervise contractors responsible for:Amazon (Seller Central): PPC, listings, SEO, brand storefrontInstagram/Social Media: content creation, influencer/UGC coordination, engagementTikTok Shop: creator partnerships, paid ads, product integrationGoogle Ads: Search, Shopping, retargeting, Performance MaxEmail/SMS marketing (e.g., Klaviyo)Provide direction, approve creative, review performance metrics, and maintain accountabilityCreate clear processes, reporting frameworks, and weekly targets for each contractorCompany DescriptionWe are an established and fast-growing natural tooth-care company focused on delivering innovative, all-natural oral wellness products that support tooth and gum health. Founded 8 years ago, we have built a loyal customer base and are now ready to elevate our digital marketing and scale across multiple e-commerce platforms.
Salary : $50 - $85