Growth Marketing Manager, Ecommerce

About Us

Blinkjoy is the fastest-growing therapeutic eye care company dedicated to transforming the way chronic eye conditions are managed through clinically backed, consumer-friendly ocular wellness products.

We operate at the intersection of health, wellness, and beauty with a suite of consumer devices, lid hygiene products, and skincare designed to address conditions such as dry eye disease, ocular rosacea, styes, and other common eye health concerns.

We work closely with leading eye care experts to ensure our products are clinically grounded, while also bringing a consumer-first approach to design, usability, and experience that the category has historically lacked.

With tens of thousands of customers and strong momentum across both direct-to-consumer and professional channels, Blinkjoy is positioned to become the leading brand in ocular wellness worldwide. Join us in shaping how people think, feel, and care for their eyes every day.

The Opportunity

We are looking for a Growth Marketing Manager to spearhead marketing strategy, performance, and execution for our direct-to-consumer business. This role is ideal for someone who enjoys building systems, managing agencies and contractors, coordinating creative production, and driving measurable growth across multiple channels. This is a highly visible role with significant ownership and the opportunity to help shape the future of a fast-growing consumer brand.

Growth Performance

• Own key growth metrics including revenue, CAC, AOV, LTV, conversion rate, customer acquisition
• Identify opportunities to improve customer acquisition efficiency and lifetime value across Shopify, Amazon, Meta, Google, email, and other channels
• Partner with designers and developers to improve landing pages, PDPs, bundles, offers, and overall conversion rates
• Support product launches and promotional campaigns across all channels

Agency & Channel-Specialist Management

• Serve as the primary manager for our marketing agencies and contractors
• Coordinate work across paid media, email marketing, creative production, social media, and content teams
• Establish clear priorities, timelines, and accountability
• Ensure all partners are aligned around company goals and growth objectives

Creative Strategy & Execution

• Build and manage a structured creative roadmap in partnership with our Creative Production Manager
• Coordinate production of UGC, video ads, static creatives, landing pages, and promotional campaigns
• Analyze creative performance and translate insights into future testing plans
• Help ensure a consistent and compelling brand experience across all customer touchpoints

Reporting & Planning

• Create and maintain weekly marketing performance dashboards
• Present insights, recommendations, and priorities directly to leadership
• Help develop monthly and quarterly growth plans
• Support budgeting and forecasting for marketing investments

Who We Are Looking For

• 5 years of hands on experience in growth marketing, performance marketing, or e-commerce marketing
• Experience scaling a DTC brand from $1M-$20M in annual revenue
• Strong understanding of Shopify, Meta Ads, Google Ads, email marketing, and attribution
• Comfortable managing agencies, freelancers, and cross-functional partners
• Highly analytical and data-driven
• Strong project management and communication skills
• Able to operate independently and make decisions without constant oversight

Compensation & Benefits

This role includes a base salary, annual cash bonus, and equity compensation. Expected total compensation range for this role is $100,000-$120,000, depending on experience and the mix of cash compensation and equity. Equity grants are designed to give early team members meaningful ownership in Blinkjoy’s long-term success as we scale the company.

Benefits and perks include:

• Hybrid work based in Encinitas, CA
• Unlimited PTO
• Excellent healthcare benefits & free vision insurance
• Annual wellness reimbursement
• Equity compensation with the opportunity to share in Blinkjoy’s long-term success