What are the responsibilities and job description for the Demand Generation Manager position at Blink - The Employee App?
🌍 Location: we are open to candidates based in either London or Boston (USA).
🤝 Department: Marketing
đź’š Reports to: Chief Marketing Officer
80% of the global workforce are frontline workers—yet their digital experience lags far behind. Blink’s employee super-app changes that. We give frontline teams everything they need in the palm of their hand—connecting them to systems, leaders, and each other.
We’re trusted by enterprises worldwide, growing fast and we’re only getting started 🚀.
👉 See how our customers use Blink to transform their frontline teams!
We’re looking for a strategic, data-driven Demand Generation Manager to help accelerate Blink’s growth in the U.S. and EMEA. Reporting to the Chief Marketing Officer, you’ll own our digital advertising and campaign engine — driving pipeline through targeted multi-channel programs that reach and convert our ideal customers.
What You’ll Do- Own and optimize paid channels — manage day-to-day performance of LinkedIn Ads, Meta Ads, and Google Ads (Search & Display).
- Develop and execute campaigns — plan and launch integrated campaigns with clear KPIs that align with sales priorities and regional targets.
- Ensure a well-oiled marketing operations machine — oversee campaign workflows, data quality, automation, and lead routing to maximize efficiency and ROI.
- Collaborate with Sales — partner closely with the SDR and AE teams to build high-quality pipeline, refine messaging, and improve lead handoff processes.
- Analyze and report performance — track results across the funnel, identify insights, and communicate recommendations to marketing and leadership.
- Experiment and iterate — continuously test new audiences, creative formats, and ad copy to improve performance and expand reach.
- Work cross-functionally — collaborate with content, product marketing, and brand teams to align messaging and ensure campaign consistency across channels.
- 5 years of experience in B2B software demand generation.
- Proven track record managing paid media budgets and driving measurable pipeline.
- Hands-on experience with LinkedIn Campaign Manager, Meta Ads Manager, Google Ads, HubSpot, and Google Analytics.
- Strong analytical skills with proficiency in Excel/Sheets and performance dashboards.
- Excellent communication and collaboration skills, comfortable partnering with sales.
You will have the opportunity to help scale a fast-growing SaaS company featured in the Gartner Magic Quadrant. Most importantly, you’ll work for a company with a strong purpose, with an ambitious and supportive team embarking on a journey most start-ups can only dream of!
Benefits include:
- A competitive salary.
- Generous equity allocations with significant upside potential.
- 20 day's leave public holidays.
- 401(k) A generous plan to help you save for a bright future.
- Private health insurance- we'll pay for your medical, dental, and vision coverage.
- Enhanced parental leave.
- Company shutdown between Christmas and New Year.
- The ability for you to grow, learn and solve a variety of challenges, working in a supportive environment with smart, talented people.