Vice President Marketing

Vice President of Marketing is responsible for developing a 360-marketing plan and leading a marketing team that supports growth of to the retail, shop-at-home, and trade business units. He/she is responsible for developing and executing a comprehensive strategy that builds new customers and drives sales across all channels. He/she must have keen insight of BTG business and brand strategy and be able to balance short-term results with long-term brand positioning. Vice President of Marketing must be a hands-on manager, an astute analyst and good strategist. He/she must have relevant experience in a multi-location retail or service business with knowledge of lever to drive store traffic and shop at home leads.

Responsibilities:

• Direct and a manage internal marketing team that includes digital marketing manager and analyst, social media team, creative team, web development team, and regional marketing managers

• Develop a 360-marketing plan and calendar that drive business short-term and build brand

• Monitor competitive activity and develop counter programs to ensure pre-eminence of the BTG brand online

• Develop and sustain a culture that values analytical problem solving, collaboration, ownership and accountability

• Work with other department to lead programs and activities that contribute to growth of business and brand

Requirements:

• Bachelor’s or master’s degree in marketing, communications, or cognitive sciences, mathematics, statistics, sciences or engineering

• 10 years experience in digital marketing in retail, or consumer product/service business

• Multi-channel marketing experience

• Experience with SEO, PPC, content marketing, paid search and social marketing

• 5 years management and leadership experience

• Working knowledge of database marketing, email marketing, statistical analysis

• Strong analytical, problem-solving, data manipulation and planning skills

• Strong computer skills including (Excel, Google Analytics, relational databases etc.)

• Entrepreneurial, hands-on, and able to work independently

• High level of self-motivation and intellectual curiosity

• Good oral and written communication skills

We will invest 6-9 month onboarding this senior manager to ensure their long-term success at BTG. He/she Will develop a strong knowledge of sales, business and marketing process and relationships and strong instincts for the brand and business. Development plan will be individualized, but will include time in stores understanding the customer, how product is sold, and BTG’s competitive advantage and mentoring from business owners.