Brand Manager

Position OverviewBlenders is looking for a Brand Manager who blends strategy with storytelling — a creative-minded marketer who can turn product launches into cultural moments. You’ll be the connective tissue between Creative, Product, and Marketing,  translating brand strategy into go-to-market plans that build heat, drive sell-through, and deepen consumer connection.You’ll oversee seasonal campaign planning, lead cross-functional alignment, and ensure every moment, from email to retail to influencer drops, adders up to a cohesive brand narrative. This is a role for a marketer who thrives in motion: part strategist, part operator, part storyteller.Key ResponsibilitiesBrand & Campaign StrategyTranslate brand strategy and business goals into integrated campaign plans that drive awareness, engagement, and sales.Build and manage the brand calendar, ensuring launches, moments, and tentpoles are strategically sequenced and aligned with product and marketing priorities.Develop positioning and messaging frameworks for key categories, franchises, and partnerships.Partner with Creative, Product, and Digital/eComm to ensure consistent brand storytelling across all touchpoints.Lead campaign kickoffs, providing clear briefs and direction to align cross-functional teams.Go-to-Market ExecutionOwn the 360° go-to-market process for key launches, from briefing to creative to delivery.Manage timelines, milestones, and deliverables across teams to ensure campaigns launch flawlessly.Collaborate with Social, Influencer and Athlete team, Retail, and Paid Media to activate integrated brand moments.Support retail marketing initiatives and product storytelling across in-store, digital, and experiential environments.Consumer & Market InsightsUnderstand the target consumer and marketplace: what’s trending, what’s next, and where Blenders fits in.Analyze performance data, campaign results, and cultural insights to inform future planning.Partner with analytics and eComm to translate insights into creative and commercial opportunities.Cross-Functional LeadershipAct as the day-to-day brand steward and central contact for key campaigns.Partner closely with the Head of Creative and Social Media Manager to ensure storytelling consistency and content alignment.Collaborate with the Product team to develop launch narratives that highlight innovation and design.Manage external partners (PR, influencers and affiliate agencies, production vendors) as needed.Qualifications & Experience6–8 years of experience in brand or marketing management at a lifestyle, fashion, or consumer brand (DTC Retail experience preferred).Proven success leading integrated campaigns from strategy through execution.Strong understanding of digital marketing, social media, influencer strategy, and retail marketing.Exceptional project management skills with the ability to balance multiple launches simultaneously.Excellent communicator and storyteller — both in decks and in person.Data-curious: comfortable interpreting insights and applying learnings to creative strategy.Highly collaborative, proactive, and detail-oriented — thrives in fast-paced, evolving environments.Based in or willing to relocate to San Diego; in-office 3 days per week.What We’re Looking ForA strategist: You see the big picture and connect the dots between creative, product, and consumer.A doer: You’re organized, execution-minded, and not afraid to get into the details.A storyteller: You know how to turn brand and product insights into emotion-driven campaigns.A connector: You bring teams together around a shared vision and make collaboration effortless.A brand builder: You care deeply about consistency, craft, and cultural relevance. Work RequirementsBachelor’s degree in Marketing, Communications, or related field preferred.Hybrid role: onsite in our San Diego HQ 3–4 days per week.Flexibility to attend shoots, events, or activations outside standard hours.Typical hours: Monday–Friday, 8:30 AM – 4:30 PM.Powered by JazzHR4kklLwTdi0

Salary : $80,000 - $100,000