What are the responsibilities and job description for the Marketing Manager position at Bland & Associates?
Are you ready to make a bold move by joining Nebraska's first Employee-Owner (ESOP) CPA Firm? That's only the beginning of what's different about our culture. Bland is a group of enthusiastic employee-owners who love what they do and enjoy working with the unique challenges our clients bring.
Our recent growth has created a new opportunity for a Marketing Manager to help drive awareness, engagement, and business development across the firm. In this role, you will play a critical role in executing marketing strategy, supporting growth initiatives, and ensuring consistent, high-quality marketing operations while partnering closely with firm leadership and external marketing partners.
OUR PERKS
- Award Winning Culture: 'Best Place to Work', 'Excellence in Firm Culture', 'Best CPA Firm for Women and Best CPA Firm for Equity Leadership'.
- Work / Life Balance: Hybrid work environment, unlimited paid time off, dress for your day!
- Benefits: Excellent benefits, including ESOP and additional retirement plan options.
- Growth Opportunities: 18-month internal leadership program (BLING), Staff Advisory Board, Bland Cares, and cross-functional training opportunities mean your voice matters!
- People-First Leadership: An environment where leaders are approachable, empathetic, authentic, and invested in the success and well-being of every team member.
YOUR ROLE
- Content Production & Publishing: Manage the firm editorial calendar and coordinate content creation with subject matter experts. Develop articles, insights, case studies, newsletters, and other marketing assets while managing review and publication schedules.
- Website & Search Execution: Maintain website content and coordinate website, SEO, and web-development initiatives with external partners. Monitor performance and recommend improvements to increase visibility and engagement.
- Marketing Systems & Reporting: Manage CRM, email marketing, automation tools, visitor-identification platforms, reporting processes, and performance analytics. Produce scorecards and marketing insights that support decision making.
- Sales Enablement & Business Development Support: Create proposals, case studies, capability statements, collateral, presentations, and other business-development materials that support growth initiatives.
- Campaign & Event Execution: Coordinate campaigns, webinars, conferences, sponsorships, and marketing initiatives while tracking results and measuring effectiveness.
YOUR SKILLS
- Knowledge Minimum three (3) years of marketing experience. Bachelor's degree in Marketing, Communications, Business, or related field preferred. Professional services experience preferred.
- Skills Strong writing, editing, content creation, SEO, CRM, email marketing, analytics, project management, vendor coordination, organizational, and communication skills. Ability to manage multiple priorities and work effectively with internal and external stakeholders.
- Candidates must pass a background check as part of the hiring process. Performance is evaluated based on quality of work, marketing execution, communication effectiveness, project management, achievement of business objectives, and the ability to meet deadlines.
Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.