| The Go-to-Market role is responsible for designing and executing strategies that translate corporate objectives into clear, actionable programs that drive sustainable revenue growth. This role partners closely with Sales leadership to ensure the organization is selling the right solutions, into the right markets, to the right buyers, supported by effective and repeatable sales motions. By developing enablement, messaging, and market insights, GTM equips sellers to generate high-quality pipeline, improve win rates, and diversify revenue. The role serves as a strategic bridge between company strategy and field execution, providing clarity, consistency, and scalable impact across the organization. What We Offer You: - A constant stream of new things to learn.
- Highly talented and dedicated peers, all the way from Sales and Sales Enablement.
- Breadth and depth. Do you want to make an impact? Can you get involved with account planning, strategy, and sales calls? The work you’ll do will directly impact our customers' experience.
- Ridiculously awesome culture and environment centered around creating a place where people WANT to work.
- An open, encouraging, supportive, and collaborative leadership team.
Responsibilities: - Own the design and execution of go-to-market strategy that drives sustainable revenue growth, with a primary focus on new logo acquisition, diversification, and long-term account value.
- Translate corporate objectives into clear, actionable GTM programs that sales teams can immediately apply in their outreach and deal execution.
- Ensure the organization is selling the right solutions, into the right markets, to the right buyer personas, supported by repeatable and effective sales motions.
- Partner closely with Sales leadership to align GTM priorities with territory strategies, while enabling sellers with the tools, messaging, and insights required to execute successfully.
- Develop and maintain GTM frameworks including ideal customer profiles (ICPs), buyer personas, market and practice area research, and vertical-specific strategies.
- Create and continuously improve sales enablement assets such as messaging frameworks, practice area cheat sheets, competitive battlecards, objection handling guides, pricing and packaging references, and sales playbooks.
- Drive pipeline quality and conversion by improving early-stage engagement, late-stage deal progression, and overall win rates through data-backed enablement and insights.
- Monitor GTM performance across vendors, markets, and offerings to identify concentration risk, growth opportunities, and areas requiring increased focus or de-prioritization.
- Support diversification by enabling sellers to expand beyond core vendors or legacy motions and successfully position broader solutions and services.
- Lead health-of-business and net-new pipeline initiatives that align demand creation with sales execution and revenue goals.
- Design and deliver ongoing enablement, training, and curated curriculum to improve seller effectiveness, operational efficiency, and self-sufficiency.
- Act as a strategic advisor to Sales and cross-functional stakeholders by providing clarity, prioritization, and data-informed recommendations.
- Capture and synthesize market feedback, win/loss insights, and competitive intelligence to continuously refine GTM strategy and execution.
- Serve as a consistent GTM point of contact for assigned regions or segments, maintaining a strong understanding of territory dynamics and seller needs.
- Provide scalable solutions and repeatable programs rather than one-off or reactive support, ensuring GTM efforts drive broad organizational impact.
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Additional Qualifications | - Minimum 3 years of business development, demand generation, and/or go-to-market experience with a proven track record of success
- Demonstrable experience of managing sales, net new demand processes, net new demand generation, renewals management, account management, forecasting end-to-end sales cycle oversight
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