General Manager West+Canada (Strategy&Operations)

As General Manager for US West & Canada, you will own the regional P&L, build and lead a high-performing team, and accelerate market growth across key hubs, including Vancouver and Calgary. Acting as the face of Blacklane in the region, you will represent the brand to customers, partners, and external stakeholders. This role calls for a dynamic, strategic leader with sharp analytical skills and the ability to thrive in a diverse, fast-evolving market environment.

YOUR CHALLENGE:

• Market Strategy and Execution: Design and implement a tailored strategy for West Canada, balancing the needs of corporate clients, premium tourism, and cross-border travel with the US West Coast. Position Blacklane as the premier chauffeur service in Vancouver, Calgary, and other regional hubs.
• P&L Management: Own the West Canada P&L, ensuring financial goals are achieved through smart planning, operational efficiency, and proactive cost management in a geographically diverse market.
• Team Building and Leadership: Recruit, develop, and lead a high-performing local team. Create a collaborative environment that attracts and retains top talent across multiple cities.
• Customer Engagement: Deliver best-in-class service to corporate clients, international travelers, and luxury hospitality partners, ensuring retention and loyalty in a region where reputation and service quality are critical.
• Stakeholder Relations: Represent Blacklane with regional stakeholders such as premium hotels, corporate travel managers, tourism boards, event organizers, and airport authorities (YVR, YYC).
• Data-Driven Decision Making: Use tools like Google Suite and Tableau to track performance and guide strategic decision-making.
  
  

ABOUT YOU:

• Entrepreneurial Spirit: Business builder mindset with a strong drive for growth.
• Leadership: Charismatic leader who can inspire and lead a geographically distributed team.
• Strategic and Analytical Thinker: Able to design and execute strategies adapted to both urban corporate hubs and seasonal tourism peaks.
• Industry Experience: Experience in the luxury/premium industry (e.g., high-end hotels, resorts, or tourism services) and ideally in mobility or startup environments.
• Dynamic and Adaptable: Thrives in a market with strong seasonality and diverse customer demands.
• Local Knowledge: Strong understanding of West Canada’s premium mobility market, including tourism flows, airport dynamics, and cross-border corporate travel with the US.
• Language: Fluent in English; French is a strong asset, especially for cross-Canadian collaboration, and additional languages are a plus
  
  

About Blacklane

Our mission is simple but powerful: to become the world’s leading premium, global chauffeur service. Operating in 50 countries, we reimagine chauffeur-driven rides by prioritizing reliability, innovation, and first-class service at every step. Blacklane is also at the forefront of sustainable mobility efforts, continuously working to reduce our operational impact on the planet.

Our Company Culture

Blacklane has grown from a two-person startup in Berlin to a global team of over 300 people representing 54 nationalities. Powered by our commitment to care, inclusion, innovation, and collaboration, we support employees through initiatives like Employee Resource Groups (ERGs), mentorship programs, and more.

Here are just a few examples of the ERGs fostering connection:

• LGBTQIA Network – Advocating for inclusivity and championing allyship.
• People of Color Resource Group - To celebrate, empower, and amplify the contributions of POC, both past and present, while fostering a culture of inclusivity, equity, and allyship at Blacklane.
• Bookclub – Encouraging cultural exchange, fostering discussion, critical thinking, and team engagement through shared reading and analysis.
• Blacklane Cares Leave – Spend up to eight paid hours annually volunteering for causes meaningful to you.
  
  

We welcome—and actively support—employees to create or join the communities that are important to them.

Why join us in a Blacklane on the fast lane?

• Fair Pay & Shared Success → We provide good salaries and automatically enroll all employees in our Virtual Stock Options Plan (VSOP). Your shares vest over four years, with full transparency on their value growth through Ledgy.
• Blacklane Mystery Rides → As a valued contributor to our success and growth, we are pleased to offer you one complimentary ride per quarter to experience and evaluate our chauffeur services firsthand.
• Learning & Development at Blacklane → We value the person beyond the CV, which is why we are committed to your continuous growth—not just for the company’s success, but for your own professional development. We believe that when our employees stay ahead, so does Blacklane. That’s why you have free access to thousands of online courses on LinkedIn Learning, tailored to your career aspirations, along with a unique learning experience designed for those stepping into leadership roles.
• The way to your heart goes through your stomach? → If so, we’ve got something special for you, in Berlin: our weekly homecooked, quality office lunches. Not only do they fuel your mind and body, but they also provide the perfect opportunity to connect with colleagues from all departments, fostering stronger bonds beyond your own division.
• Your Health, No Compromise → with Nilo Health & WHOOP We prioritize both your mental and physical well-being because a healthy team creates a thriving culture. That’s why we offer access to the Nilo Health platform for mental wellness and the WHOOP bracelet, after one year to support your fitness—available for you to use as you choose.
• Social responsibility → We Care: Learn more about Miracle flights and the meaningful impact behind our commitment to making a difference.
• Share your ideas with Blacklane’s C-Level → Our approachable C-Level team values your insights. Once a month, they host a consultation day where you’re invited to share your ideas, feedback, and constructive criticism—because your voice shapes our future.
• Thrive Together → Our Hybrid Office Culture: At Blacklane, we believe in the power of in-person collaboration and connection. That’s why we follow a hybrid, 3 office day focused approach. This supports both our fast-paced growth and the building of strong, engaged teams. We know everyone’s situation is unique, so our hybrid setup still allows for flexibility when needed. If you’re excited about contributing in a dynamic, people-driven environment and value both teamwork and personal accountability, we’d love to hear from you!
  
  

Do you have any questions or want to know more about our way of working? Feel free to contact us. We’re happy to connect!

We place great value on equal opportunities. Therefore, we welcome everyone to apply!

Curious to see us in action? Let’s go!

→ Watch us on Amazon Prime

→ Listen to our CEO in Startup insider episode #1643

→ Blacklane is backed by investors who share our vision: Mercedes-Benz Mobility, Tasaru, Sixt, the Al Fahim Group, Alstin Capital, RI Digital Ventures, and b2venture