Product Marketing Director

About Blackhawk Network

Today, through BHN’s single global platform, businesses of all kinds can tap into the world’s largest network of branded payment solutions. BHN helps businesses grow revenue, increase loyalty, motivate and reward their teams, disburse funds and engage consumers. Branded payment solutions include the issuance and distribution of gift cards, egifts, corporate payouts and rewards, along with the technology to deliver these products in seamless, integrated ways. BHN’s network spans the globe with more than 400,000 consumer touchpoints. Learn more at BHN.com.

Hybrid flexibility: At Blackhawk Network, you’ll enjoy the best of both worlds—focused remote work plus in-person collaboration on Tuesdays and Wednesdays, our regular in-office days at our Pleasanton headquarters. This rhythm gives you the tools, connection, and autonomy you need to make a real impact.

Overview

A Product Marketing Director at this company is a high-visibility, high-impact role. The work you do directly shapes how we go to market, how Sales wins deals, and how the company narrative evolves. Product Marketing Directors who excel here develop deep market intuition, strong cross-functional influence, and a track record of launches that drive measurable business outcomes — all of which are the foundation for growing into strategic roles within the organization.

Responsibilities

Drive Strategic Prioritization & Market Insight

• Partner with Product to evaluate and prioritize initiatives based on business goals, market opportunity, and team capacity
• Apply a tiered model to determine level of PMM support, from full GTM ownership to lightweight enablement
• Conduct quarterly competitive and market analysis to identify trends, threats, and opportunities
• Deliver executive-ready insights and recommendations to inform strategy and positioning
  
  

Own Positioning & Narrative

• Define and evolve value propositions, differentiation, and messaging for your product area
• Shape the broader company narrative by bringing forward customer insights, competitive signals, and proof points
• Ensure all product messaging aligns to BHN’s Sellable Solutions framework and is consistently reflected across sales and marketing materials
  
  

Lead GTM Strategy & Launch Execution

• Own end-to-end GTM strategy for priority (Tier 1) initiatives
• Validate opportunities using customer insights, market data, and competitive analysis
• Develop clear “right-to-win” recommendations and influence go/no-go decisions with leadership
• Build comprehensive GTM plans including launch strategy, customer journey, activation channels, and success metrics
• Lead cross-functional alignment across Product, Sales, and Marketing throughout the lifecycle of each initiative
  
  

Enable Sales & Drive Adoption

• Develop core sales enablement assets including decks, one-pagers, and battlecards
• Partner with training teams to deliver scalable, field-ready enablement programs
• Ensure Sales is equipped with clear messaging, competitive positioning, and use-case-driven narratives
  
  

Execute, Learn, and Optimize

• Support launch execution and early adoption in partnership with Sales and Product
• Run structured win/loss and feedback loops to understand deal drivers, objections, and competitive dynamics
• Translate insights into actionable improvements across product, messaging, and GTM strategy
• Continuously refine positioning and enablement based on real market signals
  
  

How You’ll Work

• Lead through influence in a cross-functional environment with Product, Sales, Marketing, and Analytics
• Balance multiple initiatives and stakeholders while maintaining momentum and focus
• Know when to push forward, align, or escalate to drive outcomes
  
  

Qualifications

• BA 12 years experience in product marketing or equivalent relevant experience
• Complete understanding of market trends & consumer behaviors regarding all of the organization's products
• Expert of analytical skills with the ability to make data-driven decisions.
• AI fluency with demonstrated experience using AI tools effectively in the context of this role
  
  

We seek candidates who not only demonstrate curiosity and adaptability in emerging technologies but have also successfully implemented and utilized AI tools to enhance their work, improve processes, or deliver measurable results. Our teams embrace continuous learning and the thoughtful integration of AI to create meaningful impact – for our employees and the future of work.

Benefits

Salary Range for California Residents Only: $157,030.00 to $212,000.00

Pay is based on several factors including but not limited to education, work experience, certifications, etc. In addition to your salary, Blackhawk Network offers benefits including 401k with employer match, medical, dental, vision, 12 paid holidays in the year 2026, 1 hour of sick pay accrual for every 30 hours worked, parental leave, life insurance, disability insurance, accident and illness insurance, health and dependent care flexible spending accounts, wellness benefits, and flexible time off for all full-time employees.

EEO Statement

Blackhawk Network provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Blackhawk Network believes that diversity leads to strength. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Blackhawk Network encourages applicants with previous criminal records to apply to all positions and, pursuant to the San Francisco and Los Angeles Fair Chance Acts (and other “Fair Chance” laws), Blackhawk Network will consider for employment qualified applicants with arrest and conviction records. For Philadelphia applicants or jobs, please see a copy of Philadelphia’s ordinance on this topic by clicking this link: https://codelibrary.amlegal.com/codes/philadelphia/latest/philadelphia_pa/0-0-0-280104 .