What are the responsibilities and job description for the BRCC Marketing & Brand Manager position at Black Rifle Coffee?
Black Rifle Coffee Company (BRCC) stands for more than high-quality coffee. We are a Veteran-founded business operated by principled men and women who honor those who protect, defend, and support our country. BRCC was built upon the mission to serve coffee and culture to people who love America! We develop our explosive roast profiles with the same mission focus learned as military members serving this great country.
The Marketing Manager for BRCC will work directly with the management team to create brand specific content over all social media outlets, create an organic grass roots marketing campaign, capture and edit photographs/videos for use in training associates. Candidate will plan marketing events in the shop and surrounding communities enthusiastically, and will be the direct contact for all community programs. You will also work at the shop to learn basic Shift Manager functions.
Degree in Marketing/Graphic Design
2) Energetic and Creative Personality
3) Create a comprehensive pre-opening brand development program for the Fleming Island BRCC
a. Grass roots marketing
b. Create a photo and video library
4) Create all online social media accounts for this location.
a. Instagram
b. Facebook
c. Twitter
d. Website
5) Create a comprehensive advertising campaign for the upcoming year with a budgeted plan.
a. Grass roots marketing
b. Online advertising
c. Print Advertising
6) Experience with photography and videography for social media.
Daily Responsibilities:
1) Create daily content for all online social media outlets including
a. Restaurant website
b. Restaurant Instagram/twitter/facebook accounts
c. Facebook Groups
d. Industry websites
2) Grass roots marketing
3) Add to photo and video library of menu and shop items
4) Execute on yearly advertising campaign.
