What are the responsibilities and job description for the Sr Search Manager (Ecomm) position at Black Propeller?
Role Summary:
We're seeking an elite Paid Search Manager specializing in E-Commerce to drive exceptional performance across high-volume, multi-SKU accounts. This role requires a strategic, data-driven expert capable of managing complex catalogs with thousands of SKUs, leveraging advanced PPC automation, custom scripts, and AI-powered solutions. You'll serve as the cornerstone of our e-commerce growth initiatives, leading client strategy while showcasing technical prowess in new business pitches. The ideal candidate thrives in high-pressure environments, understands sales funnels deeply, and consistently delivers exceptional ROAS across major platforms.
Key Responsibilities (Responsibilities & expectations include, but are not limited to:)
● Technical Leadership: Architect and implement sophisticated paid search strategies for 4-8 major e-commerce clients with extensive product catalogs (1,000 SKUs) and monthly budgets exceeding $100K
● Advanced Automation: Develop and deploy custom scripts, automated bidding systems, and AI-enhanced solutions to maximize performance at scale across complex product catalogs
● Revenue Engineering: Design and optimize complete sales funnels from initial awareness to conversion, with emphasis on maximizing customer lifetime value
● Cross-Platform Mastery: Execute integrated strategies across Google Shopping, Performance Max, Search, and Microsoft Ads
● Business Development: by Play a pivotal role in new business pitches, demonstrating technical expertise and strategic thinking to prospective clients
● Data Storytelling: Transform complex performance data into compelling narratives that demonstrate clear business impact and ROI
● Feed Optimization: Implement advanced product feed strategies, including custom labels, title optimization, and dynamic attribute management
● Team Development: Provide expert guidance to account managers on cutting-edge e-commerce PPC techniques and best practices
Core Skills (Hard & Soft Skills include, but are not limited to:)
● 5 years managing high-volume e-commerce PPC campaigns with demonstrated ability to handle thousands of SKUs efficiently
● Proven expertise in custom script development for Google Ads, automated bid strategies, and programmatic solutions
● Advanced proficiency with product feed optimization, shopping campaign architecture, and inventory management integration, particularly for Shopify-based stores
● Expert-level knowledge of GA4, including enhanced e-commerce tracking, custom event implementation, and attribution modeling
● Experience implementing and leveraging AI tools to enhance campaign performance and workflow efficiency
● Demonstrated success in full-funnel campaign development from awareness to conversion
● Strong presentation skills with ability to communicate complex technical concepts to diverse stakeholders
Shopify platform expertise considered a significant bonus KPIs (Include, but are not limited to:)
● Drive 15% growth in Monthly Recurring Revenue (MRR) across client portfolio
● Maintain 85% client retention rate with exceptional satisfaction scores
● Consistently achieve or exceed client ROAS targets across platforms
● Develop at least one innovative technical solution or process improvement per quarter
● Contribute to 30% win rate for new business pitches ● Build and maintain a toolkit of custom scripts and automation solutions that deliver measurable efficiency gains
What Sets You Apart
● You're equally comfortable discussing technical feed specifications as you are presenting strategy to C-suite executives
● You thrive on solving complex problems at scale, finding elegant solutions where others see only chaos
● You have a proven track record of pushing platform capabilities beyond standard implementation
● You're relentlessly focused on business outcomes, not just marketing metrics
● You remain calm and decisive when managing high-stakes accounts with significant budgets
Salary : $80,000 - $90,000