Marketing Specialist

Position Overview

The Marketing Specialist is responsible for executing and optimizing multi-channel marketing initiatives that drive brand awareness, lead generation, and customer engagement across all Black Diamond service lines. This role blends creativity with data-driven decision-making and requires strong content creation, digital marketing, and communication skills.

Key Responsibilities

Campaign Execution & Management

• Develop and execute integrated marketing campaigns across digital and traditional channels, including social media, email, print, and local initiatives.
• Support campaign launches across multiple markets and service lines (Pest, Turf, HVAC, Wildlife).
• Assist in coordinating seasonal campaigns aligned with business priorities (e.g., termite season, HVAC peak periods, turf applications).

Content Creation & Brand Management

• Capture high-quality photos and videos for use across social media, websites, ads, and YouTube.
• Create engaging, on-brand content tailored to each platform and audience.
• Ensure all content aligns with brand voice, messaging, and service line positioning.
• Assist in developing marketing assets such as flyers, email graphics, blog content, and ad creatives.
• Help with internal documents such as site maps and bulletin board postings

Social Media & Community Management

• Manage and maintain social media accounts, including scheduling posts, responding to comments/messages, and engaging with followers.
• Monitor brand mentions and conversations to protect and enhance company reputation.
• Stay current on trends, platform updates, and opportunities to grow engagement and reach.

Online Reputation & Customer Engagement

• Monitor and respond to online reviews and inquiries across platforms such as Google, Yelp, Angi, and social media.
• Act as the first line of communication for customer engagement, ensuring timely and professional responses.
• Escalate customer concerns when necessary and collaborate with internal teams for resolution.

Analytics & Performance Optimization

• Track and analyze campaign performance using tools such as Google Analytics, social platforms, and reporting dashboards.
• Provide insights and recommendations to improve campaign performance, engagement, and lead generation.
• Support reporting efforts by pulling data and identifying trends.

Market Research & Trend Analysis

• Conduct market and competitor research to identify new opportunities and improve marketing effectiveness.
• Stay informed on industry trends within home services and digital marketing.

Event & Field Marketing Support

• Assist with planning and execution of promotional events, community outreach, and local marketing initiatives.
• Represent the company at events when needed and other tasks as assigned.

Qualifications & Skills

Core Competencies

• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Excellent verbal and written communication skills.
• Strategic thinker with a creative mindset.
• Detail-oriented and able to follow direction while also taking initiative.
• Ability to thrive in a fast-paced, collaborative environment.

Technical Skills

• Experience with social media platforms (Facebook, Instagram, YouTube, etc.).
• Familiarity with content creation tools (e.g., Canva, Adobe Suite, CapCut, or similar).
• Basic understanding of digital marketing channels (paid ads, email, SEO).
• Experience with analytics tools (Google Analytics, platform insights, Looker Studio is a plus).
• Comfort using scheduling and project management tools.

Experience

• 1–3 years of experience in marketing, social media, or content creation roles preferred.
• Experience in home services or multi-location businesses is a plus.

Pay: $16.00 - $25.00 per hour

Benefits:

• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person

Salary : $16 - $25