E-Commerce Growth Manager

BDC Brands (Black Diamond Coatings, Inc.) is a veteran- and family-owned manufacturer of premium, environmentally friendly home improvement products sold under our DOMINATOR®, AQUA-X®, and OBSESS® brands. We take pride in innovation, quality, and delivering exceptional customer experiences through direct-to-consumer and retail channels. Learn more at www.bdcbrands.com.

Position Overview:

We are seeking a hands-on, results-driven Direct-to-Consumer Marketing Expert to lead and execute strategies that drive online sales, customer retention, and brand growth. This individual will “own the work” — building campaigns, optimizing digital performance, and directing contractors or partners when needed.

The ideal candidate is strategic yet tactical, thrives in a fast-paced, entrepreneurial environment, and is internally motivated to achieve measurable success. You are described as a Shopify expert by colleagues.

Key Responsibilities (but not limited to):

E-commerce Strategy & Execution

• Manage and optimize the company’s Shopify websites for conversion, performance, and user experience.
• Lead A/B and split testing across website and ad assets to improve KPIs (CTR, ROAS, CAC, etc.).

Digital Advertising

• Develop and manage ad campaigns across Meta (Facebook/Instagram), YouTube, and other paid media platforms.
• Analyze performance data and continuously refine audience targeting, creative, and spend allocation.

Email & CRM Marketing

• Execute lifecycle marketing campaigns using Klaviyo or HubSpot to drive engagement, repeat purchase, and LTV.
• Develop segmented automations, flows, and personalized content that deliver measurable results.

Analytics & Reporting

• Track, analyze, and report on all key performance metrics for DTC initiatives.
• Present data-driven insights to leadership and recommend optimizations.

Leadership & Collaboration

• Work alongside the marketing team, product managers, and creative team to align campaigns with brand goals.
• Direct and mentor contractors, freelancers, or agencies as needed to ensure excellence in execution.

Required Skills & Experience:

• Proven experience managing Shopify DTC stores.
• Proficiency in Klaviyo or HubSpot for email marketing.
• Hands-on experience with Meta Ads Manager, YouTube Ads, and Google tools (Analytics, Tag Manager).
• Strong understanding of split testing, conversion optimization, and performance tracking.
• Ideally, experience with influencer marketing and managing content usage rights.
• Exceptional analytical skills and ability to translate data into actionable insights.
• Excellent communication, organization, and time management skills.
• Self-motivated, competitive, and passionate about achieving ambitious goals.
• Local candidates strongly preferred to collaborate with the in-person marketing and manufacturing teams.

Core Values Alignment:

At BDC Brands, we live by our core values — they’re not optional:

• Deliver Exceptional Customer Experience – Every decision centers around the customer.
• Commit to Excellence & Tenacity – “Figure it out” mindset; no challenge too big.
• Competitive Spirit & Change Leadership – Always improving and innovating.
• Integrity & Teamwork – Honest, respectful collaboration drives success.
• Be Humble, Resourceful & Have Fun – We win together and enjoy the journey.

Compensation & Benefits:

• Competitive salary commensurate with experience
• Performance-based bonuses
• Paid time off and holidays
• Health, dental, and vision benefits
• 401(k) with company match
• Collaborative, family-oriented culture with growth opportunities

Performance Metrics:

• Brand awareness growth (direct & aided recall, share of voice)
• E-commerce revenue & ad performance (ROAS, ACoS, CPC, CTR)
• Product launch success and content engagement
• Campaign conversion rates and email/social effectiveness

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance