Influencer & Affiliate Coordinator (TikTok Shop & Creator Partnerships)

About BK Beauty

We’re a creator-led beauty brand redefining what’s possible in social commerce. Known for our ultra-soft, best-selling makeup brushes and expanding lineup of innovative beauty products, we began as the passion project of professional makeup artist and YouTube creator Lisa J (@lisajmakeup) and have grown into a leading consumer brand shipping tens of thousands of orders each month.

We are a creator-led brand at our core, and our influencer and affiliate programs are a key growth driver. We partner with hundreds of creators each month to drive content, product discovery, and revenue, with a strong focus on TikTok Shop as a core channel.

ROLE OVERVIEW:

We’re looking for an Influencer Coordinator to support and scale our influencer and affiliate programs. This role is highly executional and ideal for someone who is organized, proactive, and excited to work hands-on across outreach, creator relationships, gifting, and affiliate operations. You will work closely with the Sr. Manager of Social & Influencer to bring partnerships to life and help drive consistent creator content across platforms.

KEY RESPONSIBILITIES:

TikTok Shop Affiliate Program Support

• Support the day-to-day execution of BK Beauty’s TikTok Shop affiliate program, driving content volume, creator engagement, and affiliate retention.
• Manage and approve creator TikTok Shop sample requests, ensuring alignment with brand priorities and hero SKUs.
• Execute high-volume product seeding to support monthly targets and key product initiatives.
• Support onboarding and activation of TikTok affiliates, maintaining a consistent pipeline of creators and supporting affiliate management within Euka (TikTok affiliate management program).
• Build and manage group chats with top creators and affiliates to drive communication, engagement, and consistent content output.
• Track creator activity and support performance monitoring across key TikTok Shop metrics, with a focus on affiliate retention.

Influencer Outreach & Gifting

• Identify and source micro and mid-tier beauty creators across TikTok, Instagram, and YouTube, leveraging platforms like ShopMy and LTK, to build a strong pipeline of new partners and support ongoing gifting initiatives.
• Execute high-volume, personalized outreach for gifting and affiliate partnerships.
• Manage inbound creator and affiliate interest and evaluate potential partners based on brand fit, content quality, and performance potential.

Creator Relationship Management

• Build and maintain relationships with influencers through consistent communication and follow-ups.
• Nurture top-performing creators through ongoing engagement, helping strengthen long-term partnerships.
• Coordinate product seeding and fulfill VIP creator requests, ensuring timely outreach, order placement, and follow-ups to maximize content output.
• Maintain and regularly update BK Beauty’s PR list, ensuring accurate creator data, segmentation, and prioritization.

Campaign & Affiliate Program Support

• Support the execution of influencer campaigns, including creator selection, outreach, briefing, and follow-ups.
• Share affiliate program details and onboarding instructions with creators across platforms.
• Partner with the social team to identify high-performing creators and UGC that can be leveraged across brand channels.
• Support ongoing gifting initiatives tied to launches, promotions, and evergreen seeding strategies.

Events & Brand Experiences

• Support influencer events and brand activations, including creator communication, logistics coordination, and on-site support as needed.
• Assist in managing creator attendance, gifting, and follow-ups tied to events.
• Help foster strong creator relationships through both digital and in-person experiences.

Tools & Operations

• Maintain accurate and organized tracking across platforms and tools including Aspire, Euka AI (TikTok affiliate management), ShopMy, TikTok Shop, Shopify, and internal systems.
• Coordinate orders for influencer gifting and VIP requests, ensuring a seamless experience for creators.
• Support backend operations including PR list maintenance, code setup, affiliate tracking, and overall program organization.
• Track creator activity across platforms, including outreach, product seeding, content output, and key performance metrics to support program growth.

WHAT WE'RE LOOKING FOR

• 1–3 years of experience in influencer marketing, affiliate marketing, or a related field.
• Familiarity with TikTok Shop and affiliate programs, with a clear understanding of how product seeding and creator activation drive performance.
• Experience supporting high-volume gifting, product seeding, or influencer coordination.
• Highly organized with the ability to manage multiple creators, timelines, and workflows simultaneously.
• Comfortable with high-volume outreach and proactive communication.
• Strong written communication skills with the ability to personalize outreach and build authentic relationships.
• Experience with influencer or affiliate tools (Aspire, Euka AI, ShopMy, TikTok Shop, etc.) is a plus.
• A self-starter who takes initiative, is detail-oriented, and able to operate in a fast-paced environment.
• Ability to thrive in a collaborative environment.

WHY BK BEAUTY

• Be Part of a High-Growth Brand: Work at the center of a fast-growing, creator-led beauty company
• Creator-Led Environment: Join a team that understands content, moves quickly, and prioritizes execution
• Real Impact: Your work will directly influence content output, creator partnerships, and revenue growth
• Work with Top Creators: Build relationships with influencers across TikTok, Instagram, and YouTube
• Team & Culture: Join a collaborative, high-performing team that values ownership, speed, and creativity

ROLE DETAILS

Location: Austin, TX (in-office, 4 days per week)

Compensation: $65,000 – $75,000 bonus opportunity full benefits