Media Planning & Buying Strategist

Exciting opportunity to plan diverse media campaigns within BJC Health System. Collaborating with a dynamic team, this role will develop comprehensive campaigns supporting business objectives.

Key Attributes:

- Collaborative mindset

- Meticulous attention to detail

- Proficient in asset management and meeting deadlines

- Demonstrated experience in budget management

- Skilled in liaising with third-party agencies

- Strong problem-solving abilities

- In-depth market knowledge

- Strategic thinker with a proactive approach

Remote opportunity, ideal candidates should be based in the Greater St. Louis or Greater Kansas City areas. 

BJC HealthCare is one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St. Louis, southern Illinois and southeast Missouri regions. With net revenues of $6.3 billion and more than 30,000 employees, BJC serves patients and their families in urban, suburban and rural communities through its 14 hospitals and multiple community health locations. Services include inpatient and outpatient care, primary care, community health and wellness, workplace health, home health, community mental health, rehabilitation, long-term care and hospice.

BJC is the largest provider of charity care, unreimbursed care and community benefits in the state of Missouri. BJC and its hospitals and health service organizations provide $785.9 million annually in community benefit. That includes $410.6 million in charity care and other financial assistance to patients to ensure medical care regardless of their ability to pay. In addition, BJC provides additional community benefits through commitments to research, emergency preparedness, regional health care safety net services, health literacy, community outreach and community health programs and regional economic development.

BJC’s patients have access to the latest advances in medical science and technology through a formal affiliation between Barnes-Jewish Hospital and St. Louis Children’s Hospital with the renowned Washington University School of Medicine, which consistently ranks among the top medical schools in the country.

Directs the flow of company information on the BJC HealthCare web site to ensure it reflects the desired image and identity of the system; identifies and manages implementable technologies to make communication faster and more effective.

Role Purpose

The Media Planning & Buying Strategist will support the paid advertising efforts of BJC Health System’s business goals and connecting consumers to care.   Collaboratively work across the Marketing organization while ensuring the delivery of accurate and high quality work.  Core function of this role is media planning and buying, campaign execution, maintenance, and reporting.

Responsibilities

• Responsible for developing and executing the media planning and buying plans for targeted product lines services or entities of BJC Health System.
• Develop effective media strategies aligned with campaign objectives and target audience profiles, based business and marketing goals.
• Conduct research and analyze data to determine the most suitable media channels (digital, print, broadcast, OOH, etc.) for reaching target demographics. Stay up to date on industry trends and advancements to continually improve media planning strategies.
• Stay up to date on industry trends and advancements to continually improve media planning strategies.
• Performs Other Responsibilities as Assigned

Minimum Requirements

Education

• Bachelor's Degree

Experience

• 5-10 years

Supervisor Experience

• No Experience

Preferred Requirements

Education

• Master's Degree

Experience

• 10 years

BJC Total Rewards

At BJC we’re committed to providing you and your family with benefits and resources to help you manage your physical, emotional, social and financial well-being.

• Comprehensive medical, dental, vison, life insurance, and legal services available first day of the month after hire date
• Disability insurance* paid for by BJC
• Pension Plan*/403(b) Plan funded by BJC
• 401(k) plan with BJC match
• Tuition Assistance available on first day
• BJC Institute for Learning and Development
• Health Care and Dependent Care Flexible Spending Accounts
• Paid Time Off benefit combines vacation, sick days, holidays and personal time
• Adoption assistance

To learn more, go to www.bjctotalrewards.com/Benefits

*Not all benefits apply to all jobs

The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job. Equal Opportunity Employer

Salary : $786