Wholesale Sales Manager

Bits & Bows is a fast-growing premium children’s lifestyle brand bringing our signature Polished Playwear™ point of view to golf, country club, resort, and specialty retail. As we continue to expand our wholesale presence nationwide, we are looking for a driven, relationship-oriented Wholesale Sales Manager to join our growing sales team.

This is a revenue-generating sales role responsible for managing and growing a portfolio of existing Green Grass accounts while actively developing new business. The ideal candidate understands the golf and country club retail environment, thrives on building buyer relationships, and has the follow-through and sales instincts to turn opportunities into long-term, productive accounts.

This position reports to the Chief Wholesale Revenue Officer and works closely with our Operations, Fulfillment, and Product teams.

What You'll Do

• Own & Grow Your Accounts
• Manage a portfolio of golf courses, country clubs, resorts, pro shops, and other Green Grass wholesale accounts.
• Develop strong, long-term relationships with buyers, sales reps, and merchandise teams.
• Drive seasonal orders, reorders, and account expansion.
• Proactively identify opportunities to increase sales within existing accounts through new categories, seasonal programs, custom product, and expanded assortments.
• Maintain consistent communication and follow-up with accounts throughout the selling and fulfillment cycle.
• Develop a deep understanding of each account, including historical sales, assortment, buying patterns, and future opportunities.
• Develop New Business
• Prospect and open accounts within assigned territories and/or account segments.
• Build and maintain an active pipeline of qualified prospective accounts.
• Conduct consistent outbound outreach via phone, email, virtual appointments, and in-person meetings.
• Present seasonal collections, custom programs, and new product opportunities to prospective buyers.
• Convert leads from trade shows, markets, referrals, inbound inquiries, and company prospecting initiatives into active accounts.
• Sell the Bits & Bows Assortment
• Present seasonal collections and product launches to buyers through appointments, markets, trade shows, and virtual presentations.
• Develop thoughtful assortments based on each account's customer, location, season, and sales opportunity.
• Identify opportunities for custom embroidery, club-specific product, tournament programs, and other special initiatives.
• Stay knowledgeable about the Bits & Bows assortment, product calendar, pricing, minimums, lead times, and customization capabilities.
• Own Your Sales Performance
• Work toward individual sales and account-growth targets.
• Maintain an accurate pipeline and provide regular sales forecasts and account updates.
• Track outreach, opportunities, appointments, orders, and follow-up activity.
• Identify at-risk accounts and proactively develop strategies to re-engage them.
• Partner with the Chief Wholesale Revenue Officer on territory strategy, account planning, and growth opportunities.
• Collaborate Across the Business
• Provide complete and accurate account and order information for order processing.
• Partner closely with Operations and Fulfillment to ensure a strong customer experience.
• Communicate buyer feedback, product requests, and market insights to leadership and Product.
• Participate in sales meetings, seasonal planning, trade shows, golf industry events, and markets as needed.

What We're Looking For

• 3 years of experience in wholesale sales, account management, territory sales, or a related revenue-generating role.
• Experience selling into golf courses, country clubs, resorts, pro shops, specialty retail, or similar Green Grass accounts strongly preferred.
• Existing relationships within the golf, country club, or resort retail industry are a significant plus.
• Demonstrated ability to grow existing accounts and develop new business.
• Strong sales instincts with a proactive, persistent approach to outreach and follow-up.
• Excellent relationship-building and communication skills.
• Highly organized and able to manage a large portfolio of accounts and opportunities simultaneously.
• Comfortable being accountable to individual sales goals and performance metrics.
• Willingness to travel for customer appointments, markets, trade shows, and industry events as needed.
• Experience with wholesale sales platforms or CRM systems is helpful.
• Experience in children's apparel is preferred but not required.

The Person Who Will Thrive Here

• You're someone who sees an account and immediately thinks about its potential—not simply the order sitting in front of you.
• You enjoy developing relationships, but you're also comfortable asking for the business.
• You follow up without needing to be reminded, keep your pipeline moving, and know that great wholesale sales comes from a combination of relationships, consistency, product knowledge, and persistence.
• You're energized by growth and comfortable working within an entrepreneurial company where there is significant opportunity to make an impact.

About Bits & Bows

Bits & Bows is a premium children’s lifestyle brand rooted in the belief that childhood should be equal parts polished and playful. Our Polished Playwear™ assortment spans apparel, headwear, accessories, golf, gifting, and custom programs designed for the places and traditions families love most.As our wholesale business continues to expand across golf, country club, resort, specialty, and key-account channels, we're building a sales organization capable of delivering exceptional service to our existing partners while creating significant new growth.

Compensation:

• Competitive base salary (starting at $70k ) plus performance-based incentive.
• Travel: Periodic travel required for markets, trade shows, industry events, and customer appointments.
• Employment Type: Full-time, In-Office