Marketing & Communications Manager

The Birmingham Business Alliance’s (BBA) Marketing & Communications Manager plays a pivotal role in telling the story of Birmingham’s growth and momentum while advancing the organization’s mission and visibility across the Greater Birmingham Region. This position leads the day-to-day marketing, public relations, and content initiatives that communicate BBA’s mission of helping businesses start, stay, and succeed in Birmingham.

As a core member of the communications team, this role ensures consistent messaging, strong brand alignment and meaningful engagement with key audiences, including investors, members, business leaders, media and community partners. The ideal candidate combines strategic thinking, creativity and hands-on execution to elevate the region’s voice and visibility. Reporting directly to the Chief Communications Officer, the Marketing & Communications Manager oversees BBA’s brand, digital platforms, content creation and marketing campaigns. Strong candidates will demonstrate expertise in AP Style writing, digital marketing, content strategy and branding.

DUTIES & RESPONSIBILITIES

• Develop and execute comprehensive marketing and communications strategies that support BBA’s organizational priorities and major initiatives.
• Manage the BBA brand to ensure consistent messaging and visual identity across all platforms, publications and events.
• Translate data, partnerships and project outcomes into compelling stories that demonstrate BBA’s regional impact.
• Develop, maintain and oversee content creation for the BBA’s website, weekly newsletters and social media channels with up-to-date content, visuals, and metrics that reflect current initiatives and results.
• Edit or add content, blogs and news articles to website and create landing pages to support specific campaigns.
• Plan, manage and monitor BBA’s social media platforms to enhance engagement, brand visibility and audience growth.
• Support creative concepting and execution for regional marketing initiatives such as BirminghamHasMore.com, showcasing Birmingham’s competitive advantages, industries and quality of place.
• Plan and manage digital marketing campaigns including email, paid social media, Google advertising and search engine optimization.
• Measure and report on campaign performance, engagement and reach to inform future strategies.
• Support proactive media relations by preparing press materials and monitoring community sentiment to identify engagement opportunities and strengthen BBA’s reputation.
• Assist with thought leadership and storytelling efforts that position Birmingham as a destination for business and talent.
• Collaborate with the Economic Development, Public Policy, and Member Services teams to develop marketing materials that support business recruitment, retention, attraction and engagement efforts and that align with BBA’s organizational goals and regional economic development priorities.
• Support the marketing and promotion of major BBA events, announcements and campaigns.
• Support internal communication strategies to enhance organizational culture, alignment and information flow.
• Perform other related duties as assigned to support the organization’s mission and success.

REQUIRED SKILLS

• Strong leadership, organizational and project management skills with the ability to manage multiple priorities.
• Exceptional written and verbal communication skills, including demonstrated mastery of AP Style and audience-specific messaging.
• Proven experience in digital marketing, analytics and content management systems.
• Creative and strategic mindset with keen attention to detail.
• Collaborative and proactive approach to working with internal teams and external partners.
• Experience in design and content tools such as Canva and Mailchimp.
• Familiarity with Microsoft Office Suite, Google Analytics, social media management platforms, Google Ads for Nonprofits, Wordpress and SEMRush.

EDUCATION & EXPERIENCE

• Bachelor’s degree in public relations, communications, journalism, marketing, or related field required.
• Minimum of three years of experience; ideal candidate would have 3-6 years of experience in communications, public relations, journalism and/or marketing.
• Experience in economic development, chamber of commerce, or nonprofit organization a plus.

JOB TYPE

• This is a full-time salaried position; compensation commensurate with experience, with competitive benefits.
• Office hours are 8 a.m. - 5 p.m. Monday through Friday, with one work from home day each week.
• Some evening or weekend work may be required due to special events.
• This role is based in Birmingham, Ala., and is not eligible for fully remote work.

BENEFITS

Birmingham’s greatest asset? It’s people. That’s why we believe in putting ours first.

We offer:

• BlueCross BlueShield of Alabama health, dental and vision insurance
• 12 weeks paid family leave for new parents
• 401k/retirement plan, fully vested on your first day of employment
• Dedicated professional development perks and budget for every employee
• Life insurance
• Health and dependent care accounts
• Long- and short-term disability
• Flexible paid time off and holidays

At the Birmingham Business Alliance, you’ll join a collaborative, fast-paced team passionate about shaping Birmingham’s economic future. We value creativity, accountability and a spirit of partnership.

ABOUT THE BBA

The Birmingham Business Alliance (BBA) is the economic development agency and chamber of commerce for the Greater Birmingham Region. Our mission is to help businesses start, stay and succeed in Birmingham. To learn more, visit www.birminghambusinessalliance.com.

TO APPLY

Submit the following to Audrey Pannell Tyler at atyler@birminghambusinessalliance.com

• Cover letter addressing your qualifications and interest
• Current resume/CV
• Three writing samples