National Account Sales Manager - Kids Accessories

The National Account Sales Manager (NASM) will lead Bioworld’s growth within the Kids Accessories Division, focusing on national retail accounts. This role emphasizes expanding sales of headwear, cold weather and additional accessory products, developing long-term partnerships, and establishing Bioworld as a preferred supplier to major retailers.

The NASM will drive sales performance, identify new business opportunities, and implement programs that balance sell-in success with strong sell-thru performance. This role partners cross-functionally with design, product development, and marketing teams to deliver customized solutions that meet the needs of national retailers.

Responsibilities

• Identify, pursue, and secure new business opportunities
• Maintain, grow and develop assigned key accounts
• Build and grow long-term strategic partnerships by understanding customer needs, shopper behavior, and market opportunities.
• Conduct market and store-level research (e.g., planogram analysis, display opportunities, shopper flow) to build recommendations for placement and assortment and identify white space.
• Develop and present customized sales programs
• Collaborate closely with internal design and merchandising teams to align customer feedback with market trends and product innovation.
• Manage the sales pipeline, forecasts, and reporting for assigned accounts; ensure alignment with company financial targets.
• Represent Bioworld at customer meetings and events.
• Maintain a strong understanding of competitive landscape, price points, and consumer trends in the convenience channel.

Qualifications

• 3–5 years of direct sales experience in accessories, preferably with national retail accounts.
• Proven expertise in developing strategic retail programs with measurable sell-through results.
• Possess strong customer relationship management skills and the ability to sell to all levels of retail organizations.
• Demonstrate knowledge of retail merchandising, planograms, and display strategies.
• Exhibit strong presentation, verbal, and written communication skills.
• Be able to manage multiple projects independently while collaborating across teams.
• Be proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Show adaptability, critical thinking, and problem-solving skills in a fast-paced environment.
• Have a passion for retail, consumer behavior, and trend-driven product.
• Bachelor's Degree in Business, Marketing, Sales or Communication preferred.

Business Expectations

Hours of operation: Monday-Friday: 9:00am– 6:00pm

Required 4 days in NYC Office, 1 day WFH

Extended hours may be required depending on business needs.

Overnight travel required as needed for customer visits, store surveys, and trade shows.