Sr Product Manager, US Marketing

Sr Product Manager, HEMGENIX® HCP Marketing

The Senior Product Manager will support development of strategy and will execute tactics directed at health care professionals for promotion of HEMGENIX in the US. You will be responsible for using customer and market insights to challenge established thinking and solve brand issues in innovative ways; creating impactful, innovative marketing programs that drive hemophilia B gene therapy understanding and adoption of HEMGENIX.

Day-to-day responsibilities include

• Developing impactful creative, messages, and core content aligned with the commercial strategy.
• Driving non-personal and personal HCP engagement and education activities.
• Aligning with Sales leadership on execution priorities.
• Leading cross-functional team members including medical, insights & analytics, and the field sales organization to drive key insights and customer driven decisions for the brand.
  
  
  

Primary Responsibilities And Accountabilities

• Lead HCP strategy and execution to ensure that brand/business objectives are met.
• Orchestrate content development aligning with insights and overall accountability for breakthrough creative assets, from brief to launch, including collaboration with field team for feedback and input.
• Design and execute innovative health care professional promotional initiatives and tactics in alignment with brand strategic imperatives.
• Guide strategic decisions and ensure flawless execution of promotional campaigns and programs for HCPs
• Develop promotional messages, programs and sales force tools for HCPs (which may include visual aids, emails, speaker programs and congress materials).
• Work with Insights and Analytics team to drive market research initiatives.
• Engage with Key Opinion Leaders to inform creation and flawless roll out of high impact, high value marketing tools.
• Develop and execute core peer-to-peer initiatives and materials for HCPs.
• Collaborate with sales training to ensure effective, impactful, world class training on promotional tools and programs.
• Build effective working relationships with key internal and external customers.
• Partner across the HEMGENIX marketing team to ensure consistency and alignment of tactics to brand strategies.
• Collaborate with IDELVION team to ensure a one-CSL approach to customers.
• Manage the internal legal, regulatory, and medical review and approval of new materials to enable responsible and compliant HCP communications.
• Manage budgets and closely monitor performance, ensuring cost-effective delivery of all programs.
• Support annual brand planning, agency management, HCP congresses.
  
  
  

Qualifications

• Bachelors' degree in life sciences or healthcare discipline; MBA preferred.
• 7 years' healthcare experience with 5 years' commercial marketing experience in pharmaceutical, biotech or medical device industry.
• Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.
• Ability to build meaningful experiences with HCPs by understanding their needs and desires.
• Bias for action and ability to manage multiple priorities in a fast-paced environment.
• Ability to exercise strong judgment and live up to the highest ethical standards.
• Excellent communication skills and self-awareness of leadership style.
• Ability to build productive partnerships and collaborate effectively in a matrix organization.
• Experience developing and executing a wide range of successful online and offline tactics, including digital, print, video, and CRM.
  
  
  

Different qualifications or responsibilities may apply based on local legal and/or educational requirements. Refer to local job documentation where applicable.

Our Benefits

CSL employees that work at least 30 hours per week are eligible for benefits effective day 1. We are committed to the wellbeing of our employees and their loved ones. CSL offers resources and benefits, from health care to financial protection, so you can focus on doing work that matters. Our benefits are designed to support the needs of our employees at every stage of their life. Whether you are considering starting a family, need help paying for emergency back up care or summer camp, looking for mental health resources, planning for your financial future, or supporting your favorite charity with a matching contribution, CSL has many benefits to help achieve your goals.

Please take the time to review our benefits site to see what’s available to you as a CSL employee.

About CSL Behring

CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients’ needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.

CSL Behring operates one of the world’s largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries.

We want CSL to reflect the world around us

At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future. Learn more Inclusion and Belonging | CSL.

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