What are the responsibilities and job description for the Senior Consumer Marketing Manager position at BioSpace?
About The Department
Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
Ensures execution and integration of patient related initiatives across the organization to the 5-year patient centric strategy. Leverage the capabilities and expertise of patient marketing COE colleagues to ensure brand team needs and issues are met accordingly. Partner with brand teams and key stakeholders to develop insight driven patient strategies for NNI brands. Lead the development, execution and measurement of brand patient initiatives to ensure delivery of high impact results that will help achieve AB goals. Provide strategic direction and input on tactics across offline and online channels. Work in close partnership with brand teams to ensure alignment of strategy and flawless execution of brand tactics. Serve as the brand account managers or brand point leads within the COE for the brand teams.
Relationships
This position reports Director, Consumer Marketing; Interacts with colleagues within the team, Obesity Marketing (at large), Sales, Medical, Managed Markets, Regulatory, Trade, Legal, and other internal cross-functional teams. Also interacts with headquarters, external agencies, advocacy organizations, strategic alliance partners, digital health / lifestyle / support service partners, research vendors / insights partners, and patients.
Essential Functions
Market Development & Consumer Strategy
Develop consumer strategy to support obesity market development and future launch readiness
Translate insights into segmentation, positioning, messaging, and activation strategies
Identify unmet needs and friction points across the obesity consumer journey
Inform how the organization engages consumers in a highly dynamic and evolving market
Launch Planning & Execution
Support end-to-end launch planning for new obesity product
Lead development of launch campaigns, messaging, and activation plans
Partner with cross-functional teams to ensure launch readiness across consumer touchpoints
Align timelines, deliverables, approvals, and execution against key milestones
Consumer Experience / Patient Experience
Design programs to improve consumer education, onboarding, engagement, and persistence
Help create a seamless experience across awareness, treatment consideration, initiation, and ongoing support
Partner with patient services / support teams to identify ways to reduce barriers and improve satisfaction
Evaluate experience gaps and propose enhancements
Partnership Development
Identify, evaluate, and help develop strategic partnerships that improve the consumer experience
Collaborate with external organizations and internal stakeholders to build mutually beneficial programs
Explore partnerships that support education, access, adherence, behavior change, or ongoing engagement
Ensure partnership strategies align with brand objectives, compliance requirements, and consumer needs
Omnichannel Activation & Agency Leadership
Lead agency partners in development of integrated campaigns across digital, social, media, CRM, content, and experiential channels
Ensure messaging is insight-driven, compliant, and aligned with broader brand strategy
Optimize channel mix and creative based on performance
Measurement & Optimization
Define KPIs for market development, launch performance, engagement, and consumer experience
Partner with analytics to monitor performance and optimize initiatives
Use data and insights to refine strategy and improve impact over time
Budget / Governance / Compliance
Manage budgets, forecasts, and agency spend
Lead review and approval processes with legal/regulatory/medical
Ensure materials and programs are compliant and delivered on time
Qualifications
A Bachelors degree in Marketing, Communications or a health-related field (e.g. health education) or equivalent experience required. Masters degree preferred.
A minimum of 8 years progressive patient marketing, CRM, marketing/brand management, account management and or sales experience in the pharmaceutical industry required.
Experience in consumer marketing, brand marketing, or launch marketing
Experience in new product launches, preferably in pharma, biotech, or healthcare
Experience in market development or category-building
Experience leading cross-functional commercialization initiatives
Experience developing consumer engagement or patient support programs
Experience working with external partners and agencies
Strong understanding of consumer journey mapping, insights, and social media marketing
Preferred: experience in obesity, metabolic disease, cardiometabolic health, or adjacent specialty categories
The base compensation range for this position is $ 120,300 to $ 222,600. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long-term incentive compensation and or company vehicles depending on the position's level or other company factors.
Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flex-able vacation policy, and parental leave policy.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and defeating diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.
We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?
The Position
Ensures execution and integration of patient related initiatives across the organization to the 5-year patient centric strategy. Leverage the capabilities and expertise of patient marketing COE colleagues to ensure brand team needs and issues are met accordingly. Partner with brand teams and key stakeholders to develop insight driven patient strategies for NNI brands. Lead the development, execution and measurement of brand patient initiatives to ensure delivery of high impact results that will help achieve AB goals. Provide strategic direction and input on tactics across offline and online channels. Work in close partnership with brand teams to ensure alignment of strategy and flawless execution of brand tactics. Serve as the brand account managers or brand point leads within the COE for the brand teams.
Relationships
This position reports Director, Consumer Marketing; Interacts with colleagues within the team, Obesity Marketing (at large), Sales, Medical, Managed Markets, Regulatory, Trade, Legal, and other internal cross-functional teams. Also interacts with headquarters, external agencies, advocacy organizations, strategic alliance partners, digital health / lifestyle / support service partners, research vendors / insights partners, and patients.
Essential Functions
Market Development & Consumer Strategy
Develop consumer strategy to support obesity market development and future launch readiness
Translate insights into segmentation, positioning, messaging, and activation strategies
Identify unmet needs and friction points across the obesity consumer journey
Inform how the organization engages consumers in a highly dynamic and evolving market
Launch Planning & Execution
Support end-to-end launch planning for new obesity product
Lead development of launch campaigns, messaging, and activation plans
Partner with cross-functional teams to ensure launch readiness across consumer touchpoints
Align timelines, deliverables, approvals, and execution against key milestones
Consumer Experience / Patient Experience
Design programs to improve consumer education, onboarding, engagement, and persistence
Help create a seamless experience across awareness, treatment consideration, initiation, and ongoing support
Partner with patient services / support teams to identify ways to reduce barriers and improve satisfaction
Evaluate experience gaps and propose enhancements
Partnership Development
Identify, evaluate, and help develop strategic partnerships that improve the consumer experience
Collaborate with external organizations and internal stakeholders to build mutually beneficial programs
Explore partnerships that support education, access, adherence, behavior change, or ongoing engagement
Ensure partnership strategies align with brand objectives, compliance requirements, and consumer needs
Omnichannel Activation & Agency Leadership
Lead agency partners in development of integrated campaigns across digital, social, media, CRM, content, and experiential channels
Ensure messaging is insight-driven, compliant, and aligned with broader brand strategy
Optimize channel mix and creative based on performance
Measurement & Optimization
Define KPIs for market development, launch performance, engagement, and consumer experience
Partner with analytics to monitor performance and optimize initiatives
Use data and insights to refine strategy and improve impact over time
Budget / Governance / Compliance
Manage budgets, forecasts, and agency spend
Lead review and approval processes with legal/regulatory/medical
Ensure materials and programs are compliant and delivered on time
Qualifications
A Bachelors degree in Marketing, Communications or a health-related field (e.g. health education) or equivalent experience required. Masters degree preferred.
A minimum of 8 years progressive patient marketing, CRM, marketing/brand management, account management and or sales experience in the pharmaceutical industry required.
Experience in consumer marketing, brand marketing, or launch marketing
Experience in new product launches, preferably in pharma, biotech, or healthcare
Experience in market development or category-building
Experience leading cross-functional commercialization initiatives
Experience developing consumer engagement or patient support programs
Experience working with external partners and agencies
Strong understanding of consumer journey mapping, insights, and social media marketing
Preferred: experience in obesity, metabolic disease, cardiometabolic health, or adjacent specialty categories
The base compensation range for this position is $ 120,300 to $ 222,600. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long-term incentive compensation and or company vehicles depending on the position's level or other company factors.
Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flex-able vacation policy, and parental leave policy.
We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.
At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and defeating diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.
Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.
If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.
Salary : $120,300 - $222,600