What are the responsibilities and job description for the Digital Marketing, Ultra-Rare Medicines - Senior Manager position at BioSpace?
Join Amgens Mission of Serving Patients
At Amgen, if you feel like youre part of something bigger, its because you are. Our shared missionto serve patients living with serious illnessesdrives all that we do.
Since 1980, weve helped pioneer the world of biotech in our fight against the worlds toughest diseases. With our focus on four therapeutic areas Oncology, Inflammation, General Medicine, and Rare Disease we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, youll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.
Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, youll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.
Digital Marketing, Ultra Rare Medicines - Senior Manager
What You Will Do
Lets do this. Lets change the world. In this vital role you will be responsible for leading the planning and implementation of Ultra-Rare Brand Strategies into digital means. This would include all Healthcare Professionals (HCPs) and consumer digital promotions supporting Ultra-Rare Brands in the U.S. The digital lead will play a key role in translating brand strategy into reality and guiding Ultra-Rare towards the best possible outcomes. This role will require strong marketing acumen, highly effective communication skills, the ability to lead cross-functional teams, and savvy in emerging technologies, such as AI innovation. This role owns end-to-end digital marketing tactics for Ultra-Rare, from creative brief, message development through execution, measurement, and optimization in partnership with Brand Marketing Leads and Brand Operations Manager.
Key Responsibilities
We are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is a collaborator with these qualifications.
Basic Qualifications
As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, well support your journey every step of the way.
The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.
In Addition To The Base Salary, Amgen Offers a Total Rewards Plan, Based On Eligibility, Comprising Of Health And Welfare Plans For Staff And Eligible Dependents, Financial Plans With Opportunities To Save Towards Retirement Or Other Goals, Work/life Balance, And Career Development Opportunities That May Include
careers.amgen.com
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Sponsorship
Sponsorship for this role is not guaranteed.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
At Amgen, if you feel like youre part of something bigger, its because you are. Our shared missionto serve patients living with serious illnessesdrives all that we do.
Since 1980, weve helped pioneer the world of biotech in our fight against the worlds toughest diseases. With our focus on four therapeutic areas Oncology, Inflammation, General Medicine, and Rare Disease we reach millions of patients each year. Amgen is advancing a broad and deep pipeline of medicines to treat cancer, heart disease, inflammatory conditions, rare diseases, and obesity and obesity-related conditions. As a member of the Amgen team, youll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.
Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, youll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.
Digital Marketing, Ultra Rare Medicines - Senior Manager
What You Will Do
Lets do this. Lets change the world. In this vital role you will be responsible for leading the planning and implementation of Ultra-Rare Brand Strategies into digital means. This would include all Healthcare Professionals (HCPs) and consumer digital promotions supporting Ultra-Rare Brands in the U.S. The digital lead will play a key role in translating brand strategy into reality and guiding Ultra-Rare towards the best possible outcomes. This role will require strong marketing acumen, highly effective communication skills, the ability to lead cross-functional teams, and savvy in emerging technologies, such as AI innovation. This role owns end-to-end digital marketing tactics for Ultra-Rare, from creative brief, message development through execution, measurement, and optimization in partnership with Brand Marketing Leads and Brand Operations Manager.
Key Responsibilities
- Serve as a key partner to brand leadership by turning strategic goals like positioning, customer journeys, and go-to-market plans into actionable projects and requests for capabilities
- Work closely and partner with our cross-functional matrixed teams including: commercial (sales, brand, patient access), global commercial capabilities, analytics, regulatory, compliance, and vendors to organize tasks, set priorities, and achieve targeted brand results
- Support brand strategy execution by promoting analytics and automation tools, such as modular or GenAI content creation, workflow automation, and production analytics, all of which aim to reduce manual work and speed up insights
- Convert brand objectives into measurable KPIs and SLAs, then suggest operational changes and adoption strategies based on performance data
- Maintain all current established Ultra-Rare brand and unbranded websites, along with any processes associated with them
- Design and oversee strategies for digital media activation, re-activation, and prevention of discontinued engagement
- Help enhance and broaden a strong, data-driven marketing plan to engage healthcare professionals (HCPs) at key stages in their adoption journey
- Manage daily relationships with agencies and publishers
- Advocate for ongoing innovation and continual learning, sharing best practices throughout the organization
- Up to 25% domestic travel
We are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is a collaborator with these qualifications.
Basic Qualifications
- Doctorate degree and 2 years of relevant marketing experience OR
- Masters degree and 4 years of relevant marketing experience OR
- Bachelors degree and 6 years of relevant marketing OR
- Associates degree and 10 years of relevant marketing OR
- High school diploma / GED and 12 years of relevant marketing experience
- 3 years of experience collaborating with marketing, compliance, or within healthcare/life sciences organizations
- Proven track record in developing and executing a variety of professional and consumer-focused initiatives across diverse channels, including paid search/SEM, organic search/SEO, generative search/GEO, email, websites, display advertising, video, mobile platforms, CRM, and social media
- Strong marketing skills, with expertise in strategy, market research, segmentation, brand positioning, and tactical planning
- Strategic thinker capable of supporting key business decisions
- Experienced in leading or contributing to cross-functional project teams; demonstrates critical thinking, leadership, collaboration, and a commitment to representing consumer interests
- Skilled in working with agencies and publishers to produce compelling creative content.
- Passionate and empathetic about building strong consumer experiences by understanding their needs and preferences
- Strong bias for action and ability to prioritize in a fast-paced environment
As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, well support your journey every step of the way.
The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.
In Addition To The Base Salary, Amgen Offers a Total Rewards Plan, Based On Eligibility, Comprising Of Health And Welfare Plans For Staff And Eligible Dependents, Financial Plans With Opportunities To Save Towards Retirement Or Other Goals, Work/life Balance, And Career Development Opportunities That May Include
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.
careers.amgen.com
In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Sponsorship
Sponsorship for this role is not guaranteed.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.