Regional Sales Manager, West

Regional Sales Manager

Overview:

As the Regional Sales Manager, you will be a strategic leader responsible for driving sales performance, elevating brand education, and fostering talent development across multiple Retail locations. This field-based role (with 3-4 days minimum on the field – about 30% domestic travel across the US & 70% travel within local commuting distance) combines hands-on training, sales coaching, and regional oversight to ensure consistent execution of brand standards and achievement of business goals. You will report directly to the Retail Director and collaborate with cross-functional teams, serving as a key liaison between corporate strategy and field execution.

Key Responsibilities:

Sales Strategy & Performance

• Help manage, analyze and drive strategy and growth opportunities to drive sales and key performance indicators (KPIs) for all points of sales within the region.
• Serve as the main point of contact for wholesale partners & counters, conducting bi-monthly visits for department stores and wholesale partners within the region.
• Partner with store leadership to manage store and team performance, developing and implementing weekly/monthly/quarterly action plans to facilitate events, activations, sales initiatives and strategies to grow customer demographic, build brand awareness & loyalty and drive revenue.
• Lead, track and analyze all promotions, sales initiatives, and growth opportunities to maximize revenue at each client touchpoint.
• Deliver weekly/monthly/quarterly business recaps with KPI insights; providing structured and actionable recommendations to key partners.
• Provide consistent performance insights to the team and all stakeholders to provide data analysis to inform decision making and planning.
  
  
  

Training and Development

• Develop, engage, and motivate team members and store leadership to further their growth and expand skill sets. Create talent and succession pipelines to develop future leaders and high potential/high performance team members.
• Help design and deliver all training programs, including those that focus on product knowledge, client experience, sales technique, and business acumen.
• Coach teams on best practices and brand standards/guidelines during regular field visits and meetings (both virtual and in-person).
• Support onboarding and continuous feedback and development of all field team members, ensuring alignment and adoption of company values, goals, and policies & procedures.
• Collaborate with headquarters to adapt company collateral, guidelines and training content for regional relevance and impact.
• Act as a thought partner to the senior management on planning, performance management, and strategic prioritization.
  
  
  

Field Leadership and Retail Operations Excellence

• Serve as the primary point of contact for all field teams across the region, offering guidance, direction, and support (both operational and sales).
• Drive and manage all field protocols, including execution of visual merchandising, brand guidelines, client service protocols, and operational processes & procedures are executed flawlessly.
• Maintain floor standards, cleanliness, and merchandising compliance, guaranteeing treatment room standards.
• Manage all inventory management across doors, correct stock levels and forecast planning to reduce out-of-stocks, improve product rotation, optimize sell-through for peak periods and new launches, and reduce aged inventory.
• Manage all audits, ensuring compliance with Company standard operational procedures to help maximize store operations and manage shrink & loss prevention.
• Help manage all new door openings, providing training & sales leadership, and tactical support during implementation and launch.
• Address any client concerns and operational challenges that have been escalated with care, professionalism and discretion.
  
  
  

Cross-Functional Collaboration

• Work closely with internal and external stakeholders and partners (including Retail Operations, Marketing, and Education teams) to align field execution with brand strategy.
• Provide qualitative and quantitative field insights to inform strategy and grow commercial impact.
• Manage and maintain key relationships, liaising with field teams and global partners to ensure streamlined communication, consistent execution, and feedback loops.
• Champion a culture of excellence, performance, collaboration, and continuous improvement across all teams and locations.
  
  
  

Qualifications:

• 5 years of experience in luxury retail or beauty sales industries with at least 3 years of experience in a field or multi-unit management role and a strong understanding of skincare, cosmetics, or spa-based retail environment(s).
• Proven track record of creating and executing impactful sales and business strategies to drive revenue and optimize channel growth.
• Proven experience engaging, training, coaching, developing and unifying multiple teams with a high emotional EQ and level of professionalism in multiple high-end environments.
• Strong management skills with an ownership mindset, acting as a leader within the department.
• Strong analytical and business acumen skills with an ability to convey and translate strategy into actionable behaviors across all levels and team members.
• Strong written and verbal communication skills with an ability to work cross-functionally across various departments and levels.
• Proficiency in various software and technology programs and platforms, including CRM, POS, IMS, and other retail tools/software. Strong proficiency in Microsoft Office mandatory, along with an ability to quickly acclimate to new technology.
• Exceptional ability to multi-task, prioritize, and follow-through, with strong organizational and operational acumen.