Lead Product Manager (Growth)

Biograph is looking for a Growth Product Manager to oversee all growth tech platforms, including our website, lead flow, marketing materials, and product analytics. This is a high-impact, cross-functional role that blends product, marketing, and data—perfect for someone who thrives in a resource-constrained startup environment and is eager to drive both strategy and execution.

As the Growth Product Manager, you will be responsible for optimizing Biograph’s growth infrastructure—ensuring our marketing and product experiences work seamlessly together to attract, convert, and retain customers. You will be at the intersection of product, marketing, and data, taking ownership of lead generation, funnel optimization, website performance, and growth analytics.

You will also play a key role in positioning and messaging, ensuring that our value proposition resonates across all touch points. This role requires a hands-on approach, deep collaboration with marketing and sales, and a keen analytical mindset to continuously test, iterate, and refine our growth strategy.

This is a hybrid role based in New York City. Team members typically work in our Manhattan office 3-5 days a week, with empathetic flexibility.

WHAT YOU WILL DO:

• Own and optimize all growth tech platforms, including the website, lead flow, and CRM integrations
• Develop and execute growth experiments to improve conversion rates and optimize marketing funnels
• Work closely with engineering, design, and marketing to enhance user acquisition and engagement
• Partner with marketing to refine positioning, messaging, and go-to-market strategies
• Oversee product analytics, ensuring we are tracking the right KPIs and making data-driven decisions
• Conduct market research and competitive analysis to identify new opportunities for growth
• Develop a growth roadmap, prioritizing initiatives based on impact and resource constraints
• Work with organic marketing channels to ensure alignment between campaigns and product experiences
• Create and manage content strategies, including landing pages, product education, and conversion-focused materials

WHAT YOU BRING TO THE ROLE:

• 7 years of experience in product management, with a focus on growth, acquisition, or product marketing
• Healthcare startup experience
• A hybrid growth mindset—able to flex into product marketing, positioning, and messaging
• Strong data-driven approach—familiarity with tools like Google Analytics, PostHog, or HubSpot
• Experience working with web technologies, CMS platforms, and growth automation tools
• Comfort working in a fast-paced, resource-constrained startup environment
• Deep understanding of marketing funnels, user acquisition, and retention strategies
• Strong communication skills—you can craft compelling messaging and translate data into actionable insights
• Hands-on execution ability—you’re not just a strategist; you can roll up your sleeves and get things done

COMP | PERKS | BENEFITS:

• $170,000 - $230,000 per year
• Equity
• Medical, dental, and vision insurance
• 401(k)
• Paid maternity / paternity leave
• Unlimited PTO
• Biograph Membership

WHY JOIN US?

Biograph is on a mission to drive meaningful advances in human healthspan and lifespan. We’re not simply focused on helping you live longer, we’re focused on making every year the best it can be. Biograph is an equal opportunity employer offering competitive salaries, comprehensive health benefits, and a people focused culture.  

• Innovation at the Core: Work with a forward-thinking team that merges the latest in health technology, data science, and personalized care.
• Collaborative Ecosystem: Work alongside engineers, designers, and clinicians to create groundbreaking solutions that redefine what's possible in healthcare. You will be part of a multidisciplinary team where innovation thrives, and every voice matters, contributing to a culture that values diverse perspectives and bold thinking.
• Impactful Leadership: Be the voice for our members' health journeys, influencing the development of cutting-edge tools and technologies to enhance their lives.
• Opportunities for Growth: With Biograph, you're not just stepping into a role—you're joining a company where growth and development are prioritized. As we continue to scale and innovate, you will have opportunities to expand your expertise, take on new challenges, and make meaningful contributions to the broader healthcare landscape.
• A Purpose-Driven Mission: At Biograph, we're committed to more than just healthcare—we're focused on changing lives by extending healthspans and improving quality of life through personalized care. If you're passionate about making a tangible difference, this is your chance to be part of something truly transformative.