Brand Marketing Director

Hilma makes natural remedies that actually work for health issues like digestion, head tension, immune support and more. Hilma’s remedies are made with powerful herbs and minerals, formulated with a team of doctors, and backed by clinical research. Unlike most over-the-counter options, Hilma is made without drugs, dyes, fillers, preservatives, or artificial sweeteners. The company makes natural remedies accessible to a mainstream customer, who has embraced natural products in food, beauty, and household items, and is looking for an effective natural option for their medicine cabinet. Hilma is female-founded and led.

Hilma is an omnichannel brand, sold DTC on hilma.co as well on Amazon and in 10,000 stores, including Target, Walmart, CVS, Walgreens, Grove Collaborative, Thrive Market, and more. In 2022, Hilma was acquired by the Biocodex Group, an international pharmaceutical company based in France with a US subsidiary located in Bedminster, NJ.

The Brand Marketing Director will report to the GM for Hilma. The position is based out of the Hilma office in Brooklyn, NY with expected office presence Monday, Tuesday, & Wednesday.

You Will Be Responsible For

You will be a critical part of a lean team in the company’s growth stage. You’ll have the opportunity to set strategy and lead a best-in-class marketing organization towards its revenue goals, executing excellence in the areas of omnichannel marketing strategy, brand positioning, customer experience, and portfolio management.

Key Responsibilities

Brand Strategy & Positioning

• Develop and execute a cohesive brand and marketing strategy that drives Hilma’s growth across Amazon, DTC, and retail.
• Define and continuously refine brand positioning using consumer insights, market data, and competitive intelligence.
• Maintain a deep understanding of the customer and competitive landscape to shape strategies that attract new users and strengthen loyalty.
  
  

Integrated Marketing & Creative Execution

• Create and lead the planning of fully integrated marketing campaigns across paid, owned, and earned channels—including digital, retail activations, PR, influencer, and partnerships.
• Drive the creative briefing process to ensure messaging, visuals, and storytelling align with commercial objectives and brand strategy.
• Ensure all campaigns deliver against performance targets and contribute to brand equity and revenue growth.
  
  

Partnerships & Community Growth

• Identify, negotiate, and manage strategic partnerships that expand brand awareness, acquisition, and engagement.
• Develop co-branded initiatives with external partners to create unique consumer experiences and build community.
  
  

Customer Experience

• Own the end-to-end Hilma customer experience across ecommerce, Amazon, and retail.
• Oversee customer inquiries, feedback channels, and ongoing insight generation to inform improvements across the funnel.
  
  

Portfolio Management Product Development

• Lead portfolio and lifecycle management, including SKU rationalization and channel strategy.
• Partner closely with product development on innovation, from insight generation and concepting to ingredient selection, pricing, and commercialization.
  
  

Budget Performance

• Own P&L performance and drive growth through strategic decisions across pricing, promotion, innovation, margin, and distribution.
• Manage marketing budgets and develop KPI dashboards to track and report on marketing performance and ROI.
  
  

Team leadership

• Lead, mentor and inspire a high-performing marketing team, fostering a culture of learning, collaboration, curiosity and growth.
  
  

You Will Love This Job If

• Marketing makes you tick : you have deep experience in using marketing to scale awareness for CPG and wellness brands and are energized by an omnichannel strategy and the ability to be nimble with cross-channel marketing. You have a strong understanding of performance media, e-commerce platforms, lifecycle marketing, and analytics.
• You are a strategic thinker who loves to problem solve you have a track record of developing long-term marketing strategies and delivering on revenue and margin goals.
• You are data driven and love the numbers: you are excited by understanding performance--you use your analytical skills to translate complex data into actionable insights and next steps.
• You live breathe CPG wellness: you have your finger on the pulse of innovation in CPG, and are personally passionate about the wellness category, using your deep knowledge of the space to drive ideation and innovation in both marketing and product development.
  
  

You Are

• A top performer with 7 years in omnichannel marketing with experience in CPG and wellness
• Comfortable in a fast-paced, scrappy startup environment
• Expert in performance marketing
• Strong leader with track record of leading marketing teams and scaling brands
• A creative thinker with tons of new ideas
• Organized with a high level of attention to detail
• People management experience
  
  

Why Hilma

• Mission driven team that just won’t quit
• Opportunity to be a part of a brand that is creating a new standard of care
• Ground floor of a fast-growing company in the CPG space
• Competitive salary and benefits
  
  

Other Information

Full-Time

Benefits: Medical, Dental, Vision, STD, LTD, 401K match, Life Insurance

Position open to people with disabilities

Hybrid

Hilma

Take up the challenge and send your application!