What are the responsibilities and job description for the PR Specialist - Brazil position at Binance?
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100 countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
\n- Manage and maintain the company's public image including the writing of press releases, KOL briefings, propagation to the media and social media.
- Build rapport with local/regional tech, finance, and crypto related influencers and media (both traditional and digital).
- Select appropriate media/KOL according to respective strategic purposes and coordinate media/KOLs events and interviews to increase positive exposure.
- Monitor and execute important events, with special emphasis on KOL/media relations and cooperation.
- Support public affairs, corporate and brand communications initiatives.
- Track emerging issues.
- Manage PR agencies to support Comms initiatives and develop communications materials, including story pitches, messaging guidelines, press releases, Q&As, presentations and speeches.
- Collaborate with cross-functional teams.
- Minimum of 3~5 years of professional PR or media experience
- Native level proficiency in Portuguese and at least business level proficiency in English, both written and spoken.
- Strong in communications and language expression capability.
- Strong social media sense, comprehension ability in finance and technology related topics.
- Understanding and experience in blockchain technology is a plus.
- KoL/influencer management experience.
- Experienced in media interaction and relationship development.
- Ability to work collaboratively with multi-functional leads in a matrix organization.
- Passion for Binance and the mission of the company.
- Experience working on projects in a fast-paced environment.
- Strong organizational skills and attention to detail.
- Maintaining enthusiasm and calm demeanor in stressful situations.
- An international and inclusive mindset.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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