What are the responsibilities and job description for the Senior Director Revenue Growth Management position at Bimbo Bakeries USA?
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons To Work At Bimbo Bakeries USA
Salary Range: $181,600 - $254,200
Comprehensive Benefits Package
Annual Bonus Eligibility
401k & Company Match
Position Summary
The Sr. Director, RGM – Category Strategy is responsible for leading the end-to-end Revenue Growth Management strategy for a defined portfolio of brands and categories, ensuring delivery of sustainable revenue, mix, and margin growth.
This role owns the development of pricing, pack-price architecture (PPA), portfolio strategy, and promotional guardrails, connecting brand strategy with commercial execution. The leader defines both short-term actions and long-term strategic roadmaps aligned with AOP, financial targets, and enterprise priorities.
As a key member of the RGM leadership team, this role partners closely with Marketing, Sales, Finance, and Customer Planning to ensure strategies are grounded in consumer needs, channel dynamics, and value creation opportunities.
Key Responsibilities
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons To Work At Bimbo Bakeries USA
Salary Range: $181,600 - $254,200
Comprehensive Benefits Package
Annual Bonus Eligibility
401k & Company Match
Position Summary
The Sr. Director, RGM – Category Strategy is responsible for leading the end-to-end Revenue Growth Management strategy for a defined portfolio of brands and categories, ensuring delivery of sustainable revenue, mix, and margin growth.
This role owns the development of pricing, pack-price architecture (PPA), portfolio strategy, and promotional guardrails, connecting brand strategy with commercial execution. The leader defines both short-term actions and long-term strategic roadmaps aligned with AOP, financial targets, and enterprise priorities.
As a key member of the RGM leadership team, this role partners closely with Marketing, Sales, Finance, and Customer Planning to ensure strategies are grounded in consumer needs, channel dynamics, and value creation opportunities.
Key Responsibilities
- Own Category RGM Strategy
- Lead Pack-Price Architecture & Portfolio Strategy
- Define Promotional Strategy & Guardrails
- Connect Strategy to Financial & Commercial Processes
- Drive Short-Term Delivery & Long-Term Value Creation
- Lead Cross-Functional Alignment
- Build RGM Capability & Team Leadership
- Situational Adaptability – Adapts approach and attitude in real time, according to the changing demands of different solutions.
- Drives Engagement - Creates a climate where people are motivated to do their est to help the organization achieve its objectives.
- Ensures Accountability – Holds self and others accountable to meet commitments.
- Manages Complexity – Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.
- Bachelor’s degree required; MBA preferred
- 10–12 years of relevant experience
- Strong experience in RGM, pricing, and category strategy
- Strong financial acumen and P&L experience
- Delivery of category revenue, mix, and margin targets
- Strong category RGM strategy and execution
- Implementation of pricing, PPA, and promo frameworks
- Cross-functional alignment
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Salary : $181,600 - $254,200