Director of Sales

St Pierre is a premium, French-inspired, brioche focused bakery brand that makes ‘Everyday Moments Magnifique’ has experienced rapid growth over the last 5 years across 2 geographies: USA & UK.

Grupo Bimbo is the world’s largest bakery, operating across 34 geographies worldwide. In October 2022, Grupo Bimbo acquired St Pierre with a vision to expand across global geographies.

The Director of Sales will be responsible for managing our current Customer business in the USA. A key strategic role for the business, the Director of Sales will be responsible for building and maintaining strong relationships across buyers and wider functions for

Customer to facilitate smooth operations. The Director of Sales will cultivate partnerships and develop Joint Business Plans for the Brand, driving a high growth agenda, while accountable and reporting monthly against key performance indicators and financial targets.

A strong communicator, the Director of Sales will also ensure optimum service levels for the Customer across forecasting/demand planning and category-led ranging recommendations, working cross functionally with our Global HQ (Manchester, UK) and Bimbo Bakeries USA (Bakehouse), our Grupo Bimbo USA partners.

This role will fit a self-motivated, results-driven individual, keen to make an impact and with demonstrable FMCG/CPG experience managing high growth or challenger brands.

Salary Range: $118,400 - $165,700

Annual Bonus Eligibility

Paid Time Off

401k & Company Match

Key Job Responsibilities

• Manage the day-to-day operations and account management of Customer including, but not limited to, sales and account management strategy, forecasting, financial reporting, supply chain management,
• Manage the customer P&L and drive growth of the St Pierre brand by building long term strategic partnerships (JBPs) to influence line reviews and increase our portfolio/distribution
• Oversee Customer engagement with Customer to facilitate and implement brand activation strategies that showcase our challenger brand mindset
• Develop and secure promotional activity in line using pricing tools and modeling to fully maximize all trade promotions and drive growth within account.
• Lead and coordinate the strategic assessment and all aspects of RFP submissions (Private Label)
• Effectively manage and communicate key strategic plans both internally and externally to key stakeholders
• Build, and feed into, the annual Budgeting process to generate the topline Commercial brand plans
• Understand industry-specific trends and landscapes, leveraging insights and analytics to identify market gaps and develop new programs.
• Competence in Retail Link and other Walmart systems and reporting. Experience analyzing category data (Circana) to develop trade selling decks a benefit.
  
  

The Ideal Candidate

• Strong relationship and rapport builder able to manage customer relationships across categories
• Results focused with an entrepreneurial mindset, and highly motivated to deliver growth against targets
• Strategic, analytical thinker able to translate data, customer insight and business strategy/objectives into compelling sales proposals
• Ability to set specific objectives and implement plans to achieve them.
• Experience and expertise in customer negotiations and overcoming challenges and complexity
• Strong networking capability to manage key internal stakeholders across Grupo Bimbo and St Pierre Global office
• Presentation skills; excellent verbal and written skills
  
  

Education And Work History

• Bachelor’s degree in business management, marketing or related field.
• A combination of education, training and experience that results in demonstrated competency to perform the work may be substituted
• Demonstrable experience driving premium, challenger and/or high growth brands
• 8 or more years of consumer product account experience in retail food sales (preferably perishable).
• Experience managing Customers and reporting using Customer Systems
• Systems competency in IT, Office 365
• Experience in analyzing category data and insights beneficial (Circana)
• Proven track record of sales results with strong customer analytic and communication skills (written, verbal, presentation and interpersonal skills).
• Requires excellent presentation and written/oral communication skills, as well as the ability to effectively negotiate and influence others.
• Strong ability to lead and influence, and able to collaborate with cross-functional stakeholders
• Based in Bentonville, but with the ability to travel as required (across US, Mexico, and to our Global HQ in Manchester, UK)
  
  

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodation may be requested to enable individuals with disabilities to perform the essential functions.