What are the responsibilities and job description for the E-Commerce Coordinator - Full Time position at Biltmore?
Job Description
Full Time: a position working 32 hours per week.
E-Commerce Coordinator is responsible for assisting in all aspects of Biltmore Shop, including all E-commerce channels in support of company mission and goals. Specific responsibilities include, but are not limited to: implementing E-Commerce strategy, tactically managing sales and advertising; overall web-site implementation including content, visuals, product positioning, promotions, etc.; partnering with Corporate Marketing and other departments to measure analytics, manage the E-commerce marketing calendar, and execute CRM initiatives; liaise with CT to ensure that user experience is world class; managing inventory levels to maximize profitability; and fostering guest engagement and loyalty through the E-commerce experience.
Essential Job Duties
Full Time: a position working 32 hours per week.
E-Commerce Coordinator is responsible for assisting in all aspects of Biltmore Shop, including all E-commerce channels in support of company mission and goals. Specific responsibilities include, but are not limited to: implementing E-Commerce strategy, tactically managing sales and advertising; overall web-site implementation including content, visuals, product positioning, promotions, etc.; partnering with Corporate Marketing and other departments to measure analytics, manage the E-commerce marketing calendar, and execute CRM initiatives; liaise with CT to ensure that user experience is world class; managing inventory levels to maximize profitability; and fostering guest engagement and loyalty through the E-commerce experience.
Essential Job Duties
- Coordinate product launches across cross-functional teams including Wine, Retail and Biltmore Grown.
- Collaboratively partners with Marketing team to ensure consistent brand experience across Biltmoreshop.com.
- Launching new products online in Magento.
- Coordinate and implement content management for all E-commerce platforms.
- Manage and update banners, creative, promotions, and all E-Commerce associated content in Magento.
- Implement, test, and monitor online promotions.
- Coordinate monthly product photo shoots, depending on the cadence of new arrivals.
- Mange merchandising strategy by updating E-Commerce home page, category landing pages, and attributing products.
- Inputting up to 10 product descriptions per month, similar in length/detail to https://shop.biltmore.com/biltmore-gifts/travel-bags/renaissance-explorer.html.
- Manage Counterpont input and coordinate data across multiple platforms from Counterpoint to Magento.
- Measure and analyze sales performance.
- Partner with Marketing to optimize analytics and create new sales opportunities.
- Review and approve product reviews.
- Utilize new trends in AI to increase Biltmore Shop revenue.
- Collaboratively partners with Retail team to ensure everyone has visibility into Biltmore Shop strategies and upcoming promotions.
- Represent E-Commerce in meetings with Marketing and other partners to ensure cohesive website experience.
- Works with Marketing to expand E-Commerce reach at Biltmore Estate.
- Communicates consistently with cross-functional partners to ensure everyone has visibility into E-Commerce tactics.
- Partner with fulfillment team to build relationships, and coordinate sample requests and fulfillment requests as needed.
- General assistance and support for leadership, the department, and the company.
- Two or four-year degree strongly preferred. Additional training, education, and/or certification(s) preferred.
- At least five (2) years of digital or marketing experience. Equivalent combination of education/experience considered. E-commerce experience preferred.
- Solid foundation in business and marketing; experience in developing product and retail strongly preferred.
- Demonstrated commitment to delivery of world class internal/external guest service; proven leadership skills.
- Proficiency in Word, Excel; ability to learn quickly Biltmore's systems, procedures, product/services. Prior experience with POS and/or inventory control systems preferred.
- Excellent interpersonal and communication skills; able to convey information clearly, and concisely.
- Outstanding planning, organizational, time/project management skills; keen attention to details; prioritizes/multi-tasks under deadline, can adapt; solid problem solver.
- Proactive, exercises good judgment; anticipates/troubleshoots.
- Professionally represents company; reflects company core values; high ethical standards; builds positive working relationships.
- Some travel required; must have a valid driver's license.
- Required to lift up to 50 pounds occasionally.