What are the responsibilities and job description for the Marketing Analyst position at BIGO?
Location: 10250 Constellation Blvd, Los Angeles, CA 90067 (4 days onsite)
About This Role
BIGO LIVE is seeking a talented, curious Analyst who thrives at the intersection of data, product, engineering, and operations. The team is data-driven and results focused. The ideal candidate will have a strong technical, analytical, and operations background – with a hunger to make our platform grow. This position is full-time and is located at our Los Angeles office.
Responsibilities
● Campaign Analysis: Evaluate the effectiveness of ongoing marketing campaigns, providing insights and recommendations for optimization using SQL and Excel
● Channel Performance: Analyze performance across different marketing channels to identify trends and opportunities for improvement.
● Create and manage data pipelines in Excel, SQL or Python to aggregate data for marketing and content operations team
● Build, maintain and provide data for the internal operations teams, interact with internal users to establish and clarify requirements in order to develop report specifications
● Ensure the KPI & metrics are aligned across the different business functions in the operations team
● Advise leaders and support decisions for launches of in-app initiatives
● Understand ecosystems, behaviors, and long-term trends of live-stream content
Qualifications:
● BA or BS degree in a quantitative field: data science, finance, information systems, mathematics,
statistics or similar
● 3 years of related professional experience
● Experience using SQL to pull data directly from internal databases
● Proficient in converting data sets into actionable business insights
● Experience presenting reports and analyses to a non-technical audience
● Experience with navigating ambiguity through data-driven decision making and adaptable to fast
paced environment
● Great communication and team-work skills
● This position may require travel, both domestically and internationally, as necessary to fulfill job responsibilities. Travel frequency and destinations will vary based on business needs and specific job duties. All travel arrangements will be coordinated in accordance with company policies.
Benefits:
● Competitive pay package that includes a base salary and performance-related bonus.
● Generous paid time off starting at 4 weeks 10 sick days and 9 Holidays per year.
● Free medical, dental, and vision insurance
● 401k
● Free gym membership